Adam Terry: The Rise of Cannabis Beverages - [Making Markets, EP.32]

Adam Terry: The Rise of Cannabis Beverages - [Making Markets, EP.32]

Author: Colossus | Investing & Business Podcasts June 7, 2024 Duration: 51:25
Making Markets
BusinessInvesting

My guest this week is Adam Terry, the co-founder and CEO of Cantrip. A few weeks ago, Aaron Edelheit came on the show and made the pitch for investing in Cannabis Beverages. Today, we talk to one of the leading operators in this space. This was a fun conversation where we really got into the weeds, pun intended, into the science of a very complicated plant and an equally complex regulatory landscape. We also talked about the vision for Cantrip and how Adam aims to build a defensible and valuable business. Please enjoy this conversation with Adam Terry.


For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE.

-----

Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes.

Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.

Follow us on Twitter: @makingmkts | @ericgoldenx

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).


Show Notes

(00:00:00) Welcome to Making Markets

(00:01:40) The 2018 Farm Bill and THC Drinks

(00:06:38) Understanding Delta 9 and Delta 8 THC

(00:10:00) THC vs. CBD: Key Differences

(00:13:57) Natural vs. Synthetic Cannabinoids

(00:16:42) The Rise of THC Beverages

(00:21:25) Regulatory Challenges and Market Growth

(00:25:29) Cantrip's Production Process

(00:27:17) Challenges in Dispensary Product Regulations

(00:28:41) The Complexity of Beverage Production in Dispensaries

(00:30:45) Regulation of Alcoholic Beverages vs. THC Drinks

(00:34:00) Market Dynamics and Brand Building in THC Beverages

(00:40:57) Cantrip's Customer Demographics and Product Strategy

(00:46:51) The Future of The Cannabis and Beverage Industry

Learn more about your ad choices. Visit megaphone.fm/adchoices


Eric Golden hosts Making Markets, a podcast that digs into the often unseen mechanics and human behaviors driving how value is assigned and traded. Rather than just analyzing charts or headlines, conversations focus on the underlying architecture-the rules, relationships, and psychology-that defines how any marketplace functions. This approach means that one episode might dissect the familiar terrain of bonds or equities, while the next ventures into the specialized worlds of fine art, cryptocurrency, or even vineyard acquisitions. The common thread is a curiosity about the actual transactions and the people who facilitate them, providing a tangible sense of what occurs when assets change hands. By speaking with practitioners and experts each week, the show demystifies the complex systems that form the backbone of global commerce, offering listeners a clearer picture of economic forces at work. As part of the Colossus network of investing and business podcasts, Making Markets builds a comprehensive library of knowledge, turning abstract concepts into accessible narratives. It’s for anyone who has ever wondered about the real-world machinery operating behind the curtain of daily financial news.
Author: Language: English Episodes: 100

Official website RSS
Making Markets
Podcast Episodes
Chris Boettcher: Health Without Hacks - [Making Markets, EP.69] [not-audio_url] [/not-audio_url]

Duration: 39:23
My guest today is Chris Boettcher, co-founder of Boettcher Health. Chris has a rule: if a health plan isn’t sustainable, it’s not worth doing. Today, he breaks down how to build a health system that actually lasts. We ta…
Paul Bloch: Powering the AI Revolution - [Making Markets, EP.68] [not-audio_url] [/not-audio_url]

Duration: 38:45
My guest today is Paul Bloch, co-founder and CEO of DDN. Once bootstrapped for decades, DDN is now a multi-billion dollar company partnering with Nvidia, Google, and Blackstone, helping customers train the largest models…
Quarterly Market Recap: Q3 2025 - [Making Markets, EP.67] [not-audio_url] [/not-audio_url]

Duration: 45:49
Eric and Matt break down a strong third quarter that saw the S&P 500 climb 10%, leaving Liberation Day's tariff chaos behind. They explore the growing divide between wealthy asset owners feeling great and everyone else s…
Entrepreneurship, Markets, and the Fed - [Making Markets, REPLAY] [not-audio_url] [/not-audio_url]

Duration: 44:58
In this replay, I’m on the other side of the mic, as I’m interviewed by Joe Magyer, the founder of Seaplane Ventures. This is a wide-ranging conversation where we talk about the Fed rate cut, cover different asset classe…
Darren Fisk: Navigating Real Estate Cycles  - [Making Markets, EP.65] [not-audio_url] [/not-audio_url]

Duration: 1:09:57
My guest today is Darren Fisk, founder and CEO of Forum Investment Group. Darren’s journey runs from a late-night $100 bet in a frat house that propelled him into Division 1 football to building a national real estate pl…
Charlie Shrem: The Journey of Bitcoin - [Making Markets, REPLAY] [not-audio_url] [/not-audio_url]

Duration: 49:29
Today, we are replaying my conversation with Charlie Shrem. Charlie was a founding member of the Bitcoin Foundation and BitInstant - one of the earliest Bitcoin exchanges. In this episode, he takes us through his incredi…
Zac Townsend: Insurance for the Crypto Era - [Making Markets, EP.64] [not-audio_url] [/not-audio_url]

Duration: 48:41
My guest today is Zac Townsend, co-founder and CEO of Meanwhile. Insurance is a product nearly everyone touches, but few understand, and even fewer try to reinvent. Meanwhile is doing just that, building a fully licensed…
Quarterly Market Recap: Q2 2025 - [Making Markets, EP.63] [not-audio_url] [/not-audio_url]

Duration: 48:49
Eric and Matt dive into the fascinating dynamics of the market from the past quarter. Despite a 10% rise in the S&P 500, the quarter was marked by significant early volatility due to unexpected tariff announcements. The…

12345...10»