Adam Terry: The Rise of Cannabis Beverages - [Making Markets, EP.32]

Adam Terry: The Rise of Cannabis Beverages - [Making Markets, EP.32]

Author: Colossus | Investing & Business Podcasts June 7, 2024 Duration: 51:25
Making Markets
BusinessInvesting

My guest this week is Adam Terry, the co-founder and CEO of Cantrip. A few weeks ago, Aaron Edelheit came on the show and made the pitch for investing in Cannabis Beverages. Today, we talk to one of the leading operators in this space. This was a fun conversation where we really got into the weeds, pun intended, into the science of a very complicated plant and an equally complex regulatory landscape. We also talked about the vision for Cantrip and how Adam aims to build a defensible and valuable business. Please enjoy this conversation with Adam Terry.


For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE.

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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).


Show Notes

(00:00:00) Welcome to Making Markets

(00:01:40) The 2018 Farm Bill and THC Drinks

(00:06:38) Understanding Delta 9 and Delta 8 THC

(00:10:00) THC vs. CBD: Key Differences

(00:13:57) Natural vs. Synthetic Cannabinoids

(00:16:42) The Rise of THC Beverages

(00:21:25) Regulatory Challenges and Market Growth

(00:25:29) Cantrip's Production Process

(00:27:17) Challenges in Dispensary Product Regulations

(00:28:41) The Complexity of Beverage Production in Dispensaries

(00:30:45) Regulation of Alcoholic Beverages vs. THC Drinks

(00:34:00) Market Dynamics and Brand Building in THC Beverages

(00:40:57) Cantrip's Customer Demographics and Product Strategy

(00:46:51) The Future of The Cannabis and Beverage Industry

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Eric Golden hosts Making Markets, a podcast that digs into the often unseen mechanics and human behaviors driving how value is assigned and traded. Rather than just analyzing charts or headlines, conversations focus on the underlying architecture-the rules, relationships, and psychology-that defines how any marketplace functions. This approach means that one episode might dissect the familiar terrain of bonds or equities, while the next ventures into the specialized worlds of fine art, cryptocurrency, or even vineyard acquisitions. The common thread is a curiosity about the actual transactions and the people who facilitate them, providing a tangible sense of what occurs when assets change hands. By speaking with practitioners and experts each week, the show demystifies the complex systems that form the backbone of global commerce, offering listeners a clearer picture of economic forces at work. As part of the Colossus network of investing and business podcasts, Making Markets builds a comprehensive library of knowledge, turning abstract concepts into accessible narratives. It’s for anyone who has ever wondered about the real-world machinery operating behind the curtain of daily financial news.
Author: Language: English Episodes: 100

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