Eric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]

Eric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]

Author: Colossus | Investing & Business Podcasts November 15, 2024 Duration: 53:37
Making Markets
BusinessInvesting

My guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple’s ATT framework, Meta’s recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert.


For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE.

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Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes.

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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Show Notes

(00:00:00) Welcome to Making Markets

(00:00:32) Historical Paradigms in Digital Advertising

(00:01:01) Impact of Apple's ATT Policy

(00:02:01) The Hub and Spoke Model

(00:04:35) Post-ATT Advertising Landscape

(00:07:35) Apple's Competitive Strategy

(00:12:48) Meta's Adaptation and Recovery

(00:19:17) Rise of Retail Media Networks

(00:23:56) Twitter's Advertising Challenges

(00:26:47) Customer Base and Engagement Models

(00:27:44) Meta's Resilience to Advertiser Boycotts

(00:28:18) Understanding Cookies and Their Role in Advertising

(00:31:23) Apple's Impact on Third-Party Cookies

(00:33:44) Google's Approach to Cookie Deprecation

(00:38:06) The Future of Digital Advertising

(00:49:28) The Role of AI in Ad Creative Production

Learn more about your ad choices. Visit megaphone.fm/adchoices


Eric Golden hosts Making Markets, a podcast that digs into the often unseen mechanics and human behaviors driving how value is assigned and traded. Rather than just analyzing charts or headlines, conversations focus on the underlying architecture-the rules, relationships, and psychology-that defines how any marketplace functions. This approach means that one episode might dissect the familiar terrain of bonds or equities, while the next ventures into the specialized worlds of fine art, cryptocurrency, or even vineyard acquisitions. The common thread is a curiosity about the actual transactions and the people who facilitate them, providing a tangible sense of what occurs when assets change hands. By speaking with practitioners and experts each week, the show demystifies the complex systems that form the backbone of global commerce, offering listeners a clearer picture of economic forces at work. As part of the Colossus network of investing and business podcasts, Making Markets builds a comprehensive library of knowledge, turning abstract concepts into accessible narratives. It’s for anyone who has ever wondered about the real-world machinery operating behind the curtain of daily financial news.
Author: Language: English Episodes: 100

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