Business, Culture, and Content with Emily Sundberg - [Making Media, EP.59]

Business, Culture, and Content with Emily Sundberg - [Making Media, EP.59]

Author: Colossus | Investing & Business Podcasts March 21, 2024 Duration: 1:03:39
Making Media
BusinessEntrepreneurship
Welcome back to Making Media. Our guest today is Emily Sundberg. Like many of our most creative guests, Emily has a wide-ranging background. For her day job, she writes her newsletter, Feed Me, which tracks valuable early trends in the consumer and brand space. If you want to know what's going to happen six months from now, read Emily's newsletter tomorrow.  She also writes for New York magazine and GQ, she's been featured in the New York Times, and she's published a documentary. We talk about how she's built up this incredibly valuable, long, diversified list of sources while not being a traditional journalist. And we hit on what's happening in culture and documentaries too. Please enjoy this conversation with Emily. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes  (00:00:00) Welcome to Making Media (00:02:46) First Question - The Art of Trendspotting (00:08:57) The Evolution of Emily's Newsletter ‘Feed Me’ (00:14:00) Writing for A Magazine vs A Newsletter (00:17:19) The Art of Making Stories Stick (00:21:17) Understanding Her Audience (00:26:04) Daily Content Creation: Insights into the Writing Process (00:29:22) The Unique Voice of the Newsletter: Entertainment and Opinions (00:32:12) Diving Into Documentary Filmmaking (00:35:23) The Financial Realities and Creative Challenges of Documentary Making (00:38:27) Navigating the Documentary World and Future Projects (00:45:13) Diving Deep into Direct Investments and Business Models (00:45:55) The Solo Journey of Managing a Newsletter (00:56:31) Debrief

Matt Reustle and Dom Cooke have spent years analyzing companies as investors, but found themselves drawn into a new, messy, and fascinating world: building a media company from the ground up. Their Making Media podcast, from Colossus | Investing & Business Podcasts, is the raw audio journal of that transition. Instead of theory, you get the real-time experiments, stumbles, and occasional breakthroughs of two practitioners who are actively trying to construct something lasting. Each conversation pulls back the curtain with seasoned media operators who have navigated these waters, offering hard-won tactical advice rarely shared publicly. Between these interviews, Matt and Dom hold themselves accountable, documenting the progress of their own ventures and breaking down the books, articles, and interviews that shape their thinking. The underlying mission gives this business and entrepreneurship podcast its pulse: a genuine fight to create substantive, long-form content in an economy increasingly optimized for fleeting clicks. For anyone curious about the operational realities of publishing, audience building, and sustainable creation, this series feels like getting a direct feed from the workshop floor, where ideas are forged into tangible assets.
Author: Language: English Episodes: 65

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Making Media
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