Finding Your Favorite Thing with Liberty RPF - [Making Media, EP.30]

Our guest today is someone we've mentioned frequently on this podcast, Liberty RPF. It's difficult to define exactly what Liberty writes about - but that might explain why we find his work so fascinating. He is a curator of great content and acts a sherpa for his audience, pushing them to find new things that resonate with them. It's a role that feels increasingly needed as we live in a world of infinite content. During this conversation, we discuss that role, how Liberty has approached his craft, and how this led him to new opportunities like Infinite Media at O'Shaughnessy Ventures. Please enjoy this conversation with Liberty. Read Liberty's Newsletter Here. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.  ----- This episode is brought to you by Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes (00:03:22) - (First question) - He expands on the idea that not every experiment has to last forever (00:05:25) - Knowing when to keep going or move on from something  (00:06:58) - How he finds his tribe by covering a wide range of interests (00:11:16) - His view on curation and how it could be taught to others (00:12:47) - The potential to dominate the market (00:15:51) - Where he places himself on the niche spectrum (00:17:28) - How he grows his audience (00:19:44) - His transition to a paid subscription newsletter  (00:23:58) - Unique characteristics and demographics about his audience  (00:25:36) - The impact your reach can have on the world (00:27:07) - His pursuit to help people find their favorite thing (00:30:08) - Brand lead interests versus trusted individual lead interests (00:33:06) - Would he change his branding to be more broad? (00:34:06) - Literature consumption and its importance  (00:37:22) - How reading books at certain times in your life can impact you  (00:40:43) - Books he found difficult but rewarding to read (00:43:16) - His preferred form of literature consumption (00:44:16) - A high-level look at Infinite Media  (00:48:32) - What he looks for in a potentially successful content creator   (00:52:26) - Where he looks to find people who aren’t creating yet but have great potential (00:54:11) - How he feels about steering people to focus on their content creation (00:57:33) - Debrief