Micro Utility With Gen AI: Shopify's Miqdad Jaffer

Micro Utility With Gen AI: Shopify's Miqdad Jaffer

Author: MIT Sloan Management Review November 21, 2023 Duration: 35:16
Miqdad Jaffer brings a background in engineering to his role as director of product for digital marketplace platform Shopify. Users might recognize the commerce platform as one that enables a fast and secure online checkout experience. On the merchant side, Shopify enables business owners to set up e-commerce sites where they can list and sell their products.  Using generative AI, the platform also now offers merchants the ability to complete administrative tasks much more quickly, including writing product descriptions and customizing their sites. As Miqdad explains, a key to enhancing Shopify’s offerings with generative AI technology is ensuring that users always remain in control. He shares Shopify’s approach to doing this while incorporating cutting-edge tools to help entrepreneurs start, operate, and grow their businesses more efficiently. Read the episode transcript here. Guest bio: Miqdad Jaffer is the director of product for Shopify, where he is responsible for the oversight and development of the company’s AI-powered offerings. He joined the company in 2018 and has overseen the launch of Shopify Magic, its suite of AI-powered tools, and Shop.AI, an AI-powered shopping assistant. Before joining Shopify, Jaffer was the director of product management for the mobile consumer marketplace app Flipp. He has more than 15 years of product development and oversight experience. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.

Ever wondered how some organizations manage to turn artificial intelligence from a buzzword into a genuine engine for growth, while others struggle to move beyond the pilot phase? Me, Myself, and AI, a production from MIT Sloan Management Review, goes straight to the source to find out. Instead of theoretical discussions, this podcast features candid conversations with the people who are actually building and implementing AI systems at scale. You'll hear directly from leaders at prominent companies like YouTube, Cisco, and Hugging Face as they recount their journeys-not just the polished successes, but the real-world challenges, strategic decisions, and sometimes surprising lessons learned along the way. Each episode digs into the practicalities of creating measurable business value, cutting through the noise to reveal what effective AI leadership and integration truly look like. It’s a focused exploration for anyone in technology, business, or education who wants to understand the human and operational stories behind the algorithms. Tune in for an unvarnished look at the future being built, one practical application at a time.
Author: Language: English Episodes: 100

Me, Myself, and AI
Podcast Episodes
The Social Science of AI: Intel’s Elizabeth Anne Watkins [not-audio_url] [/not-audio_url]

Duration: 33:35
When Elizabeth Anne Watkins started her doctoral program, she landed a research role studying journalists’ use of security and privacy technologies — but she found the security tools confusing and difficult to use. Today…
Making Investments in AI: Samsung’s Hina Dixit [not-audio_url] [/not-audio_url]

Duration: 24:11
Hina Dixit’s interest in supporting people and solving problems has its roots in her family’s call office business, where she helped people place telephone calls when she was growing up in India. Later, after earning her…
Continuous Learning With AI: Aflac’s Shelia Anderson [not-audio_url] [/not-audio_url]

Duration: 22:21
Shelia Anderson parlayed a love of learning into studying the emerging field of engineering when she began her undergraduate education. After gaining experience leading IT teams in the technology, airline, and insurance…
Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman [not-audio_url] [/not-audio_url]

Duration: 28:11
Stephanie Moyerman’s background in cosmology and astrophysics — where she worked with large data sets, looking for a signal among what was mostly noise — prepared her well for a career in data science and ethics. Today,…
Partnerships in AI Drive Conservation Efforts: WWF’s Dave Thau [not-audio_url] [/not-audio_url]

Duration: 26:07
Wildlife conservation efforts may not be the first thing that comes to mind when one thinks about opportunities to use artificial intelligence and machine learning. But Dave Thau, data and technology lead scientist at th…
Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy [not-audio_url] [/not-audio_url]

Duration: 33:13
Rathi Murthy has always been passionate about technology roles that allow her to drive business transformation and improve customer experience. In her current role as CTO and president of Product & Technology for Expedia…
A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen [not-audio_url] [/not-audio_url]

Duration: 24:26
Anders Butzbach Christensen began his career in product management before landing his dream job working for the Lego Group in Denmark. Today, as head of data engineering, he’s leading Lego’s digital transformation with a…
A Third Path to Talent Development: Delta’s Michelle McCrackin [not-audio_url] [/not-audio_url]

Duration: 28:42
Michelle McCrackin, senior manager of analytics learning and development at Delta Air Lines, never imagined that she’d be an analytics leader when she first joined the airline as an HR business partner. But, faced with t…
Out of the Lab and Into a Product: Microsoft’s Eric Boyd [not-audio_url] [/not-audio_url]

Duration: 29:07
As a partner with OpenAI — the company that recently wowed the tech world and the general public with its DALL-E image generator and ChatGPT chatbot — Microsoft helped to make those generative AI tools possible. But Micr…