Micro Utility With Gen AI: Shopify's Miqdad Jaffer

Micro Utility With Gen AI: Shopify's Miqdad Jaffer

Author: MIT Sloan Management Review November 21, 2023 Duration: 35:16
Miqdad Jaffer brings a background in engineering to his role as director of product for digital marketplace platform Shopify. Users might recognize the commerce platform as one that enables a fast and secure online checkout experience. On the merchant side, Shopify enables business owners to set up e-commerce sites where they can list and sell their products.  Using generative AI, the platform also now offers merchants the ability to complete administrative tasks much more quickly, including writing product descriptions and customizing their sites. As Miqdad explains, a key to enhancing Shopify’s offerings with generative AI technology is ensuring that users always remain in control. He shares Shopify’s approach to doing this while incorporating cutting-edge tools to help entrepreneurs start, operate, and grow their businesses more efficiently. Read the episode transcript here. Guest bio: Miqdad Jaffer is the director of product for Shopify, where he is responsible for the oversight and development of the company’s AI-powered offerings. He joined the company in 2018 and has overseen the launch of Shopify Magic, its suite of AI-powered tools, and Shop.AI, an AI-powered shopping assistant. Before joining Shopify, Jaffer was the director of product management for the mobile consumer marketplace app Flipp. He has more than 15 years of product development and oversight experience. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.

Ever wondered how some organizations manage to turn artificial intelligence from a buzzword into a genuine engine for growth, while others struggle to move beyond the pilot phase? Me, Myself, and AI, a production from MIT Sloan Management Review, goes straight to the source to find out. Instead of theoretical discussions, this podcast features candid conversations with the people who are actually building and implementing AI systems at scale. You'll hear directly from leaders at prominent companies like YouTube, Cisco, and Hugging Face as they recount their journeys-not just the polished successes, but the real-world challenges, strategic decisions, and sometimes surprising lessons learned along the way. Each episode digs into the practicalities of creating measurable business value, cutting through the noise to reveal what effective AI leadership and integration truly look like. It’s a focused exploration for anyone in technology, business, or education who wants to understand the human and operational stories behind the algorithms. Tune in for an unvarnished look at the future being built, one practical application at a time.
Author: Language: English Episodes: 100

Me, Myself, and AI
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