#51 Pop Mart : How to Make an Addictive Toy

#51 Pop Mart : How to Make an Addictive Toy

Author: The World of Chinese May 21, 2021 Duration: 41:30
Send us Fan Mail If you are on this side of the Great Wall, you might have seen their shops and vending machines in malls: Pop Mart. This public company worth 11 billion USD sells “mystery” toy boxes containing a single cute figurine from a potential set of several characters. Buyers do not know which figurine they have bought until they open the box. The company is widely successful in China and has even led other companies to copy their marketing methods. Joining Middle Earth Podcast are cr...

Hosted by Aladin Farré and presented by The World of Chinese magazine, Middle Earth-China’s cultural industry podcast goes beyond the headlines to explore the vibrant, complex engine of creativity in the world's second-largest cultural market. This isn't a surface-level tour; it's a series of conversations with the people actually making things-the writers, directors, producers, and strategists shaping television, film, art, and broader society. Each episode delves into the realities of production, the nuances of storytelling for a massive audience, and the unique challenges and opportunities that define the contemporary Chinese cultural landscape. Listeners get a front-row seat to discussions about how projects come to life, what trends are emerging, and what it means to create content within this dynamic ecosystem. For anyone curious about the forces driving modern Chinese cinema, television, and arts, this podcast offers an essential, ground-level perspective. Tune in for thoughtful, insider dialogues that illuminate the fascinating intersection of commerce, art, and culture in China today.
Author: Language: English Episodes: 100

Middle Earth - China’s cultural industry podcast
Podcast Episodes
#27 Building Wanda Studios in Qingdao [not-audio_url] [/not-audio_url]

Duration: 42:10
Send us Fan Mail Dalian Wanda Group, led by billionaire Wáng Jiànlín 王建林, invested heavily in China's movie industry over the past decade. In 2014, at the cost of $8 billion, Wanda Studios Qingdao was founded. This move…
#26 China’s soft power in Africa [not-audio_url] [/not-audio_url]

Duration: 1:00:51
Send us Fan Mail How do the Chinese government and companies engage with the public in Africa? Nillah Nyakoa (journalist at China Radio International), Eric Olander (managing editor of The China Africa Project), and Mari…
#25 How to publish a book in China [not-audio_url] [/not-audio_url]

Duration: 41:25
Send us Fan Mail Professor Federico Castigliano is the author of Flâneur: The Art of Wandering the Streets of Paris, which was published in English and Chinese by the Chinese Academy of Social Sciences in 2018. he talks…
#24 Dealing with the diaspora: Catering to Chinese clients abroad [not-audio_url] [/not-audio_url]

Duration: 43:21
Send us Fan Mail This week on Middle Earth, Aladin and his guests take a look at the film production industry in Europe. Li Boyan and William Wang, both industry professionals working and living in France, help provide s…
#23 Running FIRST: The International Film Festival [not-audio_url] [/not-audio_url]

Duration: 43:09
Send us Fan Mail Song Wen, founder of the FIRST International Film Festival, discusses the history of one of China’s most promising festivals for the visual arts. Once in danger of being shut down by the authorities in B…
#22 Screenwriting for Chinese audiences [not-audio_url] [/not-audio_url]

Duration: 1:02:13
Send us Fan Mail What is it like to work as a storyteller in the Chinese film and TV industry? What is the relationship between producers and scriptwriters? How can one write a story that will resonate with Chinese audie…
#21 The Truth About Truth Telling: Documentaries in China [not-audio_url] [/not-audio_url]

Duration: 38:10
Send us Fan Mail Ruby Chen, one of the founding members of the Hong Kong–based China Next (CNEX), tells the story of their nonprofit, which is aimed at promoting and producing Chinese documentaries. She describes her wor…
#19 From Broadway to Beijing: Western Theater in the Middle Kingdom [not-audio_url] [/not-audio_url]

Duration: 31:06
Send us Fan Mail Lured by a potentially large and lucrative market, major theater productions are increasingly making the jump from the bright lights of Broadway or the West End to the less familiar but no less lively av…

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