#94 Traditional Chinese Medicine – The Needling Truth

#94 Traditional Chinese Medicine – The Needling Truth

Author: The World of Chinese December 8, 2023 Duration: 39:56
Send us Fan Mail With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it? Featuring - Martin Eriksson : TCM doctor - ShaoYefan (邵叶凡) : TWOC - freelancer - Wu Yanmin : Ori-Bio - Co-founder To go further - Middle Earth episode #82 Understanding China’s national park & scenic areas - Bitter No More: How Young Chinese Became Obsess...

Hosted by Aladin Farré and presented by The World of Chinese magazine, Middle Earth-China’s cultural industry podcast goes beyond the headlines to explore the vibrant, complex engine of creativity in the world's second-largest cultural market. This isn't a surface-level tour; it's a series of conversations with the people actually making things-the writers, directors, producers, and strategists shaping television, film, art, and broader society. Each episode delves into the realities of production, the nuances of storytelling for a massive audience, and the unique challenges and opportunities that define the contemporary Chinese cultural landscape. Listeners get a front-row seat to discussions about how projects come to life, what trends are emerging, and what it means to create content within this dynamic ecosystem. For anyone curious about the forces driving modern Chinese cinema, television, and arts, this podcast offers an essential, ground-level perspective. Tune in for thoughtful, insider dialogues that illuminate the fascinating intersection of commerce, art, and culture in China today.
Author: Language: English Episodes: 100

Middle Earth - China’s cultural industry podcast
Podcast Episodes
#36 Transforming a Chinese movie studio [not-audio_url] [/not-audio_url]

Duration: 45:05
Send us Fan Mail Of the 3,000 film studios located in China, Xiangshan Global Studios in Ningbo is one of the most important. Felix Lou, vice managing director of its international development division, joins Aladin to d…
(Bonus Episode) Building an online content platform in China [not-audio_url] [/not-audio_url]

Duration: 47:33
Send us Fan Mail Raz Gal-Or is the founder of the Foreigner Research Institute (wāigǔorén yánjiū xíehuì 歪果仁研究协会), a successful online platform that promotes foreigners creating content in China. Now known as Y-Platform,…
#35 Film score composition in China [not-audio_url] [/not-audio_url]

Duration: 36:44
Send us Fan Mail As content and movie creation continues to surge inside China, the need for more film industry professionals is now more pressing than ever. One role that lies at the center of creativity and technicalit…
#34 China’s sports industry [not-audio_url] [/not-audio_url]

Duration: 55:59
Send us Fan Mail In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion…
#33 The Chinese entertainment companies of Wall Street [not-audio_url] [/not-audio_url]

Duration: 46:32
Send us Fan Mail Once Chinese companies rise to the top of the domestic market, another challenge emerges: publicly listing on one of the major U.S. stock exchanges. Among the more recent listings, there is Bilibili and…
#31 The visual effects industry in China [not-audio_url] [/not-audio_url]

Duration: 43:37
Send us Fan Mail John Dietz of BangBang Pictures has worked on over 30 movies in China, ranging from blockbuster films to micro-budget independent projects. He has seen the domestic visual effects (VFX) industry grow tre…
#30 Connecting Chinese and European film producers [not-audio_url] [/not-audio_url]

Duration: 34:11
Send us Fan Mail For years, Chinese producers only had eyes for the “Hollywood model.” That is, big-budget projects and, hopefully, even bigger returns. After volatile times for the Chinese film industry, and events like…
#29 Online KOL marketing in China [not-audio_url] [/not-audio_url]

Duration: 35:04
Send us Fan Mail Key opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. We dive…