18. Ariel Hyatt- Digital media and marketing expert who specialises in music industry public relations.

18. Ariel Hyatt- Digital media and marketing expert who specialises in music industry public relations.

Author: Inspiring interviews with successful music industry experts April 8, 2014 Duration: 44:46

Ariel Hyatt is an American publicist, author, digital marketing strategist, PR expert and international speaker. Ariel Hyatt started her own firm back in 1996-Cyber PR, and also has a second publicity company Ariel PR”.

She is a multiple music business author, writing successful titles such as Music success in nine weeks, The musicians guide to Facebook & Twitter, Social media guide for musicians and The Teachers guide to social media”.

In this episode of Music Business Facts Ariel talks all things musical PR such as artist marketing techniques, social media formulas, optimising media press kits, 1000 true fan theory, Crowdfunding, and so much more. 

A really educational insight into one of the world's music publicity experts!


Rodney Holder sits down with a different guest each week for conversations that cut through the noise of the music industry. Music Business Facts-with Rodney Holder is built on the idea that real, sustainable careers are made from practical knowledge, not just talent. You’ll hear from established professionals-from managers and label founders to promoters and hit songwriters-who discuss the unglamorous but essential work behind the scenes. They share specific strategies for building a brand, navigating contracts, generating revenue, and creating lasting opportunities in a fast-changing field. This isn't about vague inspiration; it's a focused look at the operational truths of turning music into a business. Whether you're just starting out or looking to pivot your existing career, this podcast delivers candid advice and firsthand stories that you can apply directly to your own path. Tune in for a clear-eyed perspective on what it really takes to monetize your passion and build a professional life in music.
Author: Language: English Episodes: 100

Music Business Facts- with Rodney Holder
Podcast Episodes
66. Adrian Kelly - how to manage heavy metal in Australia [not-audio_url] [/not-audio_url]

Duration: 28:57
My interview today was conducted at the recent BigSound conference and is with a great guy called Adrian Kelly. And Adrian runs an independent artist management company called NMA Management. So obviously I wanted to hea…
56. Chris O'Neill [not-audio_url] [/not-audio_url]

Duration: 36:49
My guest today is Chris O’Neil. Chris is the National Manager of the Writer services department for APRA- Which is The Australaisian Performing Right Association. And they are closely affiliated with AMCOS- Who are the A…
64. Sebastian Bach- I'm a businessman! [not-audio_url] [/not-audio_url]

Duration: 36:53
Ex Skid Row front man Sebastian Bach talks to Rodney Holder from musicbusinessfacts.com Sebastian is one of the great rock metal voices of our time and is also a legitimate businessman in his own right. With over 20 mill…
62. Martine Cotton- Music Industry Trainer. [not-audio_url] [/not-audio_url]

Duration: 39:51
My guest today is Martine Cotton who is the founder and director of music industry professional development resource/community website: www.musicindustryinsideout.com.au, A site that contains free, weekly how-to articles…
61. Phil Collen from Def Leppard [not-audio_url] [/not-audio_url]

Duration: 22:08
Def Leppard are an English rock act who have sold 100 million records. They've been awarded the prestigious Record Industry Association of America "Diamond Record Sales Certification" twice. Including (2 X separate recor…
60. Burton C. Bell- The Business of Fear Factory! [not-audio_url] [/not-audio_url]

Duration: 48:43
Burton C. Bell is a veteran of the music business and in this episode of Music Business Facts he shares a plethora of stories on the music business. He is the vocalist for American heavy music act Fear Factory. Burton is…
59. Max Cavalera- Don't make the music business mistakes I did! [not-audio_url] [/not-audio_url]

Duration: 23:48
In today’s episode I’m absolutely stoked to be bringing you my interview with legendary metal guitarist, vocalist and songwriter Max Cavelera. Max and his ex band Sepultura where a huge influence on me personally and my…