18. Ariel Hyatt- Digital media and marketing expert who specialises in music industry public relations.

18. Ariel Hyatt- Digital media and marketing expert who specialises in music industry public relations.

Author: Inspiring interviews with successful music industry experts April 8, 2014 Duration: 44:46

Ariel Hyatt is an American publicist, author, digital marketing strategist, PR expert and international speaker. Ariel Hyatt started her own firm back in 1996-Cyber PR, and also has a second publicity company Ariel PR”.

She is a multiple music business author, writing successful titles such as Music success in nine weeks, The musicians guide to Facebook & Twitter, Social media guide for musicians and The Teachers guide to social media”.

In this episode of Music Business Facts Ariel talks all things musical PR such as artist marketing techniques, social media formulas, optimising media press kits, 1000 true fan theory, Crowdfunding, and so much more. 

A really educational insight into one of the world's music publicity experts!


Rodney Holder sits down with a different guest each week for conversations that cut through the noise of the music industry. Music Business Facts-with Rodney Holder is built on the idea that real, sustainable careers are made from practical knowledge, not just talent. You’ll hear from established professionals-from managers and label founders to promoters and hit songwriters-who discuss the unglamorous but essential work behind the scenes. They share specific strategies for building a brand, navigating contracts, generating revenue, and creating lasting opportunities in a fast-changing field. This isn't about vague inspiration; it's a focused look at the operational truths of turning music into a business. Whether you're just starting out or looking to pivot your existing career, this podcast delivers candid advice and firsthand stories that you can apply directly to your own path. Tune in for a clear-eyed perspective on what it really takes to monetize your passion and build a professional life in music.
Author: Language: English Episodes: 100

Music Business Facts- with Rodney Holder
Podcast Episodes
56. Dan Biddle- How I manage Australia's top country band. [not-audio_url] [/not-audio_url]

Duration: 53:35
Dan Biddle is a successful artist manager who formed TCO Artists (Taking Care Of Artists) in January2014 to handle Management for The McClymonts & The Adam Eckersley Band. He had previously held various marketing, promo…
55. Vinnie Paul- Drummer, Producer, Entrepreneur, Investor. [not-audio_url] [/not-audio_url]

Duration: 23:44
Legendary Pantera drummer and producer Vinnie Paul speaks with Rodney Holder of Music Business Facts about the state of the music industry, investing in strip clubs, and other entrepreneurial business ventures.
54. Adam "Nergal" Darski- Black Metal's Behemoth Entrepreneur. [not-audio_url] [/not-audio_url]

Duration: 36:26
Behemoth are an extreme metal act from Poland. They are excellent musicians with a very strong visual presentation and image. Their music, videos, artwork, live performances are all very nihilistic and horrific- Stuff th…
53. Corinna Essa- How to do Social Media for maximum attention. [not-audio_url] [/not-audio_url]

Duration: 45:58
Corinna Essa is the CEO of Social Media Worldwide, a company who not only specialises in social media but also operates a boutique social media service who can "be your voice". Her company can effectively organise and ru…
52. Mikael Akerfeldt- Opeth's Business. [not-audio_url] [/not-audio_url]

Duration: 50:05
Mikael Akerfeldt is the lead vocalist and main songwriter of Swedish death, progressive, rock, alternative band Opeth. In this episode of www.musicbusinessfacts.com Mikael gives his insights into the music business based…
49- Ace Frehley- I Hate the business of music. I always have! [not-audio_url] [/not-audio_url]

Duration: 22:52
In today's episode of Music business Facts I am lucky enough to briefly speak with legendary and influential guitarist Ace Frehley- The original (and best) space man from rock Gods KISS. This is obviously an interesting…
48. Jon Coghill- The inner music business workings of "Powderfinger" [not-audio_url] [/not-audio_url]

Duration: 1:10:52
Jon Coghill was the rock solid drummer for very successful Australian rock band Powderfinger. In this interview with Rodney Holder from Music Business Facts Jon discusses the inner business workings of the very successfu…
47. Bill Steer from Carcass [not-audio_url] [/not-audio_url]

Duration: 51:31
In this interview Bill talks about his career as a professional full time musician making a living playing extreme heavy metal. He also discusses how the band is self managed by bass player Jeff Walker. And how money is…
46. Shane Embury- The "Business" of Napalm Death! [not-audio_url] [/not-audio_url]

Duration: 47:08
Today I was lucky enough to speak with Shane Embury from the legenday noise/grindcore/metal act- Napalm Death. In this episode Shane Embury talks with Rodney Holder about the "Business" of Grindcore! Twenty seven years m…