Lamar Advertising CFO on Digital Strategy, Local Market Strength, OOH Opportunity

Lamar Advertising CFO on Digital Strategy, Local Market Strength, OOH Opportunity

Author: Nareit June 18, 2026 Duration: 12:47
Jay Johnson, CFO and treasurer at Lamar Advertising Company (Nasdaq: LAMR), joined the REIT Report podcast to discuss the state of out-of-home (OOH) advertising, where Lamar sees new growth potential, the importance of serving local as well as national clients, the growing share of digital advertising, the enduring appeal of traditional billboard formats, and more. Founded in 1902, Lamar has been publicly traded for nearly 30 years and transitioned to a REIT 12 years ago. The company’s ...

For anyone navigating the complex world of publicly traded real estate, Nareit's REIT Report Podcast offers a direct line to the people shaping the market. This isn't about surface-level commentary; each conversation digs into the operational realities, strategic shifts, and economic forces influencing REITs and real estate investment trusts. You'll hear from the executives making pivotal decisions within their companies, alongside analysts who interpret the trends and industry professionals with ground-level expertise. The discussions are timely, focusing on current developments and news that impacts portfolios and investment strategies. By tuning in, you gain access to a nuanced perspective on asset classes, market volatility, capital allocation, and the broader landscape of income-producing real estate. This podcast serves as an ongoing education, stripping away the jargon to reveal the substantive ideas and data-driven insights moving the industry forward. Whether you're a seasoned investor, a finance professional, or simply keen to understand the mechanics behind real estate investment, these interviews provide context and clarity that's often hard to find elsewhere.
Author: Language: en-us Episodes: 50

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Millrose Properties CEO on Modern Land Banking & Capital Efficiency [not-audio_url] [/not-audio_url]

Duration: 19:42
Darren Richman, CEO of Millrose Properties, Inc. (NYSE: MRP), joined the REIT Report podcast to discuss the land banking business model and how the REIT works with major home builders to improve capital efficiency. Millr…