App Distribution on Windows with Shmueli Englard

App Distribution on Windows with Shmueli Englard

Author: Carl Franklin and Richard Campbell January 15, 2026 Duration: 59:00
How do you distribute Windows apps? Carl and Richard chat with Shmueli Englard about the power of distributing apps through the Microsoft Store. You package your app as an MSIX and can deploy it to the Microsoft Store, and then send updates through it as well. If you want to charge for the app, Microsoft will do the licensing and payment systems for you (for a fee, of course), but if your software is free, distribution through the Microsoft Store is also free! Want to do your own updates? You can do that too.

Hosted by Carl Franklin and Richard Campbell, .NET Rocks! is a long-running conversation with the people building the future of software. This isn't a dry lecture; it's a lively, technical deep dive where two seasoned developers explore the vast ecosystem around Microsoft .NET, Azure, and modern development practices with a diverse roster of expert guests. Each episode feels like you're pulling up a chair in a room full of brilliant minds, listening to unfiltered discussions about real-world coding challenges, architectural patterns, and the tools that shape our daily work. You'll hear practical advice, war stories from the trenches, and forward-looking insights that go far beyond the documentation. Tuning into this podcast means connecting with a community of professionals who are as passionate about the craft as you are, offering perspectives that can transform how you approach your next project. Whether you're deep into C# or just curious about cloud-native development, these conversations provide a valuable blend of knowledge, humor, and genuine enthusiasm for technology.
Author: Language: English Episodes: 1000

.NET Rocks!
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