Inside the future of Possible: NDA Meets Christian Muche

Inside the future of Possible: NDA Meets Christian Muche

Author: New Digital Age February 10, 2025 Duration: 32:34
In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry’s fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world. The Rise of Possible Launched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Gro...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
Masters of Media:  Tom Greenlees, Head of Digital Media, Coca-Cola [not-audio_url] [/not-audio_url]

Duration: 36:51
NDA's podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up…
NDA Meets Waze: A six-part podcast series [not-audio_url] [/not-audio_url]

Duration: 22:59
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of the NDA Meets podcast. The series will dig deep into the company to understand how this unique app is disrupting the…
It's Always Media Thursday: A week in digital media and marketing [not-audio_url] [/not-audio_url]

Duration: 24:05
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another gentle ramble through a week of a week in digital media and marketing. In a week that saw the triumph of…
NDA Meets: Nick Reid, SVP & MD EMEA Doubleverify [not-audio_url] [/not-audio_url]

Duration: 30:31
In this episode of the NDA Meets podcast, we sit down with industry veteran Nick Reid, SVP & MD EMEA, DoubleVerify. The conversation ranges from the rise of attention to take its place a new advertising currency and cont…
Programmatic Under the Microscope: Trends in omnichannel [not-audio_url] [/not-audio_url]

Duration: 21:00
The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising. In this episode, we're joined by Daniel Cla…