NDA Meets: Jonny Whitehead, Strategy Director, Skyrise

NDA Meets: Jonny Whitehead, Strategy Director, Skyrise

Author: New Digital Age March 25, 2024 Duration: 37:19
In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Jonny Whitehead, Strategy Director at Skyrise, an audience targeting platform powered by mobile network data. The conversation is focussed on how the digital media industry is shifting into a new era of media effectiveness, driven by regulatory shift and the huge issue of signal loss, throwing up challenges to the digital ad industry's approach to digital attribution and tracking . "Moving into the third age of media eff...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
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