NDA Meets: Sir Martin Sorrell

NDA Meets: Sir Martin Sorrell

Author: New Digital Age October 25, 2021 Duration: 44:24
In a special edition of the NDA Meets podcast, NDA Editor Justin Pearse sat down with one of the advertising industry's most influential figures, Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital. He believes CTV advertising holds the potential for huge growth and will help "analog media start tapping into the addressable market". The only hurdle on its growth is talent, he says. "When the market is doubling in size, how do you find the right people?" The rise of first-party da...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
NDA Meets Agency CTOs: Ross Barnes, Global CTO at The&Partnership [not-audio_url] [/not-audio_url]

Duration: 34:29
NDA has launched a new podcast series, talking to CTOs at agencies to understand the meaning of the role today, especially how such individual's help select and maintaining the huge number of tech partners agencies now w…
Digital Leaders: Rhea Fox, Digital Director, Paperchase [not-audio_url] [/not-audio_url]

Duration: 29:01
What does the role of Head of Digital or Digital Director at a brand mean today? In world where the phrase 'everything is digital now' is commonplace, what advantage does such a dedicated role give to brands trying to na…