2023 to date State of Industry #560

2023 to date State of Industry #560

Author: Rob Greenlee October 12, 2023 Duration: 0:00

Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still down, and episode production is slightly lower than 2022 to date. See the full summary below.

  • They discussed AI tools like ChatGPT and how Todd has been experimenting with using it to generate show notes and summarize podcast transcripts. He found you need to be very explicit in prompts to get good results.
  • They discussed the trend of podcast networks being required to use AI brand safety tools by advertisers and ad platforms. This puts pressure on creators to understand these tools.
  • Other topics included Bloomberg adding bonus content for Apple Podcast subscribers; the Death, Sex and Money podcast from WNYC.
  • The hosts experimented with asking ChatGPT to generate images based on prompts, with mixed results. They discussed how AI like ChatGPT, still has limitations.
  • Todd emphasized creators should become experts in AI to remain competitive and understand how to use tools like ChatGPT effectively. He predicts AI will bring big changes in 3 years.
  • They noted human stories and voices will still be valued alongside AI tools. The hosts plan to continue exploring AI impacts on new media.

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Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
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