2023 to date State of Industry #560

2023 to date State of Industry #560

Author: Rob Greenlee October 12, 2023 Duration: 0:00

Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still down, and episode production is slightly lower than 2022 to date. See the full summary below.

  • They discussed AI tools like ChatGPT and how Todd has been experimenting with using it to generate show notes and summarize podcast transcripts. He found you need to be very explicit in prompts to get good results.
  • They discussed the trend of podcast networks being required to use AI brand safety tools by advertisers and ad platforms. This puts pressure on creators to understand these tools.
  • Other topics included Bloomberg adding bonus content for Apple Podcast subscribers; the Death, Sex and Money podcast from WNYC.
  • The hosts experimented with asking ChatGPT to generate images based on prompts, with mixed results. They discussed how AI like ChatGPT, still has limitations.
  • Todd emphasized creators should become experts in AI to remain competitive and understand how to use tools like ChatGPT effectively. He predicts AI will bring big changes in 3 years.
  • They noted human stories and voices will still be valued alongside AI tools. The hosts plan to continue exploring AI impacts on new media.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post 2023 to date State of Industry #560 first appeared on New Media Show.


Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
Author: Language: en-us Episodes: 100

New Media Show (Video)
Podcast Episodes
Legacy media is dead – Long live Podcasting! #606 [not-audio_url] [/not-audio_url]

Duration: 0:00
In the podcast episode titled “Legacy media is dead – Long live Podcasting!” hosts Todd Cochrane and Rob Greenlee discuss various issues concerning the state of media, particularly focusing on the rise of podcasting and…
Trump on Rogan and Podcast Insights with guest Matt Cundill #604 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee…
The Future of Podcast Monetization: Beyond Traditional Ads #602 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving…
Whats Next in Podcasting with Adam Curry #601 [not-audio_url] [/not-audio_url]

Duration: 0:00
Hosts Todd Cochrane and Rob Greenlee are joined by guest Adam Curry. The session delves deeply into the current state, history, and future of podcasting. The episode starts with introductions and a quick exchange of plea…
Unveiling the Push for Video Podcasting #600 [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to Episode 600 – In this podcast episode, hosts Todd Cochrane and Rob Greenlee delve into the intricacies and motivations behind the push towards video podcasting, shedding light on various factors, especially th…
The Ugly Baby Discussion in Podcasting #599 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation. The episode begins with a casual conversation about the updates and adju…
Does Podcasting Need its own “Got Milk” Campaign #598 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee thoroughly examine and discuss the recent Podcast Movement event in Washington, DC. They share their perspectives on how the event has transformed over…
The New Studio is Complete and we are Live #597 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of “Todd and Rob is Back in the Afternoon,” Todd Cochrane and Rob Greenlee embark on a wide-ranging discussion starting with Todd’s newly rebuilt studio. Todd details his extensive weekend efforts in wiri…
Chris Krimitsos on Growth of Podfest Domestic and International #596 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a range of topics with guest Chris Krimitsos, focusing mainly on the growth and expansion of Podfest both domestically and internationally. The…