2023 to date State of Industry #560

2023 to date State of Industry #560

Author: Rob Greenlee October 12, 2023 Duration: 0:00

Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still down, and episode production is slightly lower than 2022 to date. See the full summary below.

  • They discussed AI tools like ChatGPT and how Todd has been experimenting with using it to generate show notes and summarize podcast transcripts. He found you need to be very explicit in prompts to get good results.
  • They discussed the trend of podcast networks being required to use AI brand safety tools by advertisers and ad platforms. This puts pressure on creators to understand these tools.
  • Other topics included Bloomberg adding bonus content for Apple Podcast subscribers; the Death, Sex and Money podcast from WNYC.
  • The hosts experimented with asking ChatGPT to generate images based on prompts, with mixed results. They discussed how AI like ChatGPT, still has limitations.
  • Todd emphasized creators should become experts in AI to remain competitive and understand how to use tools like ChatGPT effectively. He predicts AI will bring big changes in 3 years.
  • They noted human stories and voices will still be valued alongside AI tools. The hosts plan to continue exploring AI impacts on new media.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post 2023 to date State of Industry #560 first appeared on New Media Show.


Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
Author: Language: en-us Episodes: 100

New Media Show (Video)
Podcast Episodes
Where Audio, Video, and AI Flow Together | Podfest Panel #648 [not-audio_url] [/not-audio_url]

Duration: 0:00
The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026) Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando, Rob Greenlee is joined by three of the smartest voices shap…
Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 [not-audio_url] [/not-audio_url]

Duration: 0:00
The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET. Show Topic: Digital Creator 2026 Money Playbook Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasti…
What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 [not-audio_url] [/not-audio_url]

Duration: 0:00
This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-rang…
Making a Pro Level Live or Recorded Show – New Media Show #644 [not-audio_url] [/not-audio_url]

Duration: 1:22:56
In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing lo…
Rebooting the Show: Video, AI and Revenue #643 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show of…
Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO [not-audio_url] [/not-audio_url]

Duration: 0:00
On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one…
Bryan Barletta of Podcast Movement: What’s Next for the Show? #642 [not-audio_url] [/not-audio_url]

Duration: 1:10:59
The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discu…
Podcast Movement Recap and Insights #641 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also post…
Podcasting’s Future Is a Choice [not-audio_url] [/not-audio_url]

Duration: 59:01
In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event. The episode b…
Overcast quietly tests built-in transcripts! [not-audio_url] [/not-audio_url]

Duration: 0:00
In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd’s anticipated return to the United St…