The Battle for Open Podcasting Begins #563

The Battle for Open Podcasting Begins #563

Author: Rob Greenlee November 2, 2023 Duration: 0:00

So, has YouTube and others tainted the word Podcasting so bad now that people will automatically assume a podcast is just some Video YouTube channel?  The battle of educating all podcasters on the value of open RSS must begin!

A predominant theme was the challenges and avenues of podcast monetization. We touched on advertising models, the potential for subscriptions, and the nuances of audience donations. We highlighted the increasing prevalence of dynamic ad insertion in the industry and delved into the intricacies of programmatic ad buying. We discussed the emerging role of brand safety and content moderation tools.

The conversation often veered into discussions about major platforms like YouTube and Spotify. Speculation arose about Joe Rogan’s future exclusivity with Spotify, hinting at the broader dynamics of platform exclusivity deals.

Todd shared his endeavors in search engine optimization with his latest experiments. We expressed concerns about the potential misuse of AI in cloning voices. Overviewed the changing habits of younger audiences in media consumption and wondered if the term “podcasting” might eventually transcend its current RSS distribution model. The importance of open platforms and the continued relevance of RSS for ensuring creative freedom were stressed by Todd.

A notable mention was the potential use of AI tools like ChatGPT in assisting in show production. Todd shared his experience of enhancing his show notes using AI, highlighting the practical applications of such technology in the podcasting space.

The decline of mainstream media, especially among younger demographics, was discussed alongside the rise of online video platforms. The hosts explored the unique bond podcasts create, fostering a sense of relationship and community among listeners.

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Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
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