The Battle for Open Podcasting Begins #563

The Battle for Open Podcasting Begins #563

Author: Rob Greenlee November 2, 2023 Duration: 0:00

So, has YouTube and others tainted the word Podcasting so bad now that people will automatically assume a podcast is just some Video YouTube channel?  The battle of educating all podcasters on the value of open RSS must begin!

A predominant theme was the challenges and avenues of podcast monetization. We touched on advertising models, the potential for subscriptions, and the nuances of audience donations. We highlighted the increasing prevalence of dynamic ad insertion in the industry and delved into the intricacies of programmatic ad buying. We discussed the emerging role of brand safety and content moderation tools.

The conversation often veered into discussions about major platforms like YouTube and Spotify. Speculation arose about Joe Rogan’s future exclusivity with Spotify, hinting at the broader dynamics of platform exclusivity deals.

Todd shared his endeavors in search engine optimization with his latest experiments. We expressed concerns about the potential misuse of AI in cloning voices. Overviewed the changing habits of younger audiences in media consumption and wondered if the term “podcasting” might eventually transcend its current RSS distribution model. The importance of open platforms and the continued relevance of RSS for ensuring creative freedom were stressed by Todd.

A notable mention was the potential use of AI tools like ChatGPT in assisting in show production. Todd shared his experience of enhancing his show notes using AI, highlighting the practical applications of such technology in the podcasting space.

The decline of mainstream media, especially among younger demographics, was discussed alongside the rise of online video platforms. The hosts explored the unique bond podcasts create, fostering a sense of relationship and community among listeners.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post The Battle for Open Podcasting Begins #563 first appeared on New Media Show.


Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
Author: Language: en-us Episodes: 100

New Media Show (Video)
Podcast Episodes
The Growing Ad Revenue in Podcasting [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends i…
Women in Podcasting and the Rise of Female Listeners [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with…
Podcast Movement Insights and Survey Trends [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd’s team’s experiences at the recent Podcast Movement conference, share insights from various panels, and ex…
What is a Podcast Today? [not-audio_url] [/not-audio_url]

Duration: 0:00
The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media…
The Infinite Dial Insights & HLS Streaming Explained [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming. The episode begins with Todd a…
Harnessing Superfans for Podcast Success #622 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting h…
Navigating the Podcasting Landscape in 2025 #621 [not-audio_url] [/not-audio_url]

Duration: 0:00
In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcas…
Adobe Podcast –  Simplifying Audio Editing – with Mark Webster #620 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast. Mark expresses his excitement about being on the show and describes Adobe Podcast’s growth an…
Reaching for Five Billion in Podcast Advertising #619 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry’…
Podcasting 2.0: Progress and Challenges #618 [not-audio_url] [/not-audio_url]

Duration: 0:00
In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications. Todd begin…