Mid Year Market & Crop Update

Mid Year Market & Crop Update

Author: Mike Roy & Drew Gaskell July 2, 2026 Duration: 54:49

In Episode 25, Mike and Drew catch up on both the hop market and how this year's crop is looking. The industry continues to work through an inventory correction as acreage declines, market share shifts, and availability tightens for certain varieties. The conversation explores why now is the time for stronger partnerships and better communication across the supply chain. Mike and Drew also discuss early crop observations, current production challenges, and why growers, brewers, and brokers need to share market shifts, inventory levels, and future needs earlier and more often as the market continues to evolve.


Will Rogers once noted that a farmer must be an optimist to stick with it, and that spirit runs deep through the conversations in No Dirt No Flowers Podcast. This series offers a grounded, often humorous perspective on the realities of modern agriculture, seen through the daily life and long history of Roy Farms, a fifth-generation operation in Moxee, Washington. Rather than broad theories, you’ll hear the specific sounds and stories from the hop yards and fields, exploring how a family business navigates the blend of tradition and innovation. Each episode digs into the intersections of business, culture, and society that farmers engage with every season, from market shifts and sustainability to the community ties that root a farm in its place. The title itself is a quiet reminder of the essential cycle at the heart of the work. Tuning in, you get a sense of the resilience and cautious optimism required to face challenging times, with a belief in those greener pastures ahead. It’s a direct line to the people, decisions, and occasional dirt under the fingernails that define agricultural life, making this podcast a unique listen for anyone curious about where things truly begin.
Author: Language: English Episodes: 26

No Dirt No Flowers Podcast
Podcast Episodes
Sustainable Water Management / Ft. Mason Lanphear [not-audio_url] [/not-audio_url]

Duration: 1:06:13
In Episode 5, Mike flies solo, interviewing Mason Lanphear from Vital Agronomics, and discussing all things water and irrigation. This one's for all you hydro-heads out there, so get ready to dive in and enjoy the episod…
How We Got Here / Part 2 / Ft. Leslie Roy [not-audio_url] [/not-audio_url]

Duration: 1:43:17
In Episode 4, Mr. Leslie Roy comes on the podcast to help Mike and Drew finish the conversation on how the hop industry got to where it's at today. If you know him it’ll be no surprise this episode is going to be a long…
Why Partnerships Are Important / Ft: Blake Crosby [not-audio_url] [/not-audio_url]

Duration: 1:34:37
In Episode 3, Mike and Drew welcome their first guest, Blake Crosby from Crosby Hops. They get into the history of Crosby Farms, Blake's insights on the hop industry's current state, and the exciting new partnership they…
How We Got Here / Part 1 [not-audio_url] [/not-audio_url]

Duration: 1:00:27
In Episode 2, Mike and Drew will be taking a look at the current hop world and how we, both Roy Farms itself, and the overall industry has gotten to where we are today. We will be following up with a part two of this dis…
The Launch [not-audio_url] [/not-audio_url]

Duration: 1:12:25
Welcome to our maiden episode of No Dirt No Flowers! In Episode 1, Mike and Drew from Roy Farms discuss the importance of the show and our goals of bringing a new level of transparency to the industry.