051 - Your non-profit is losing $156k/year if you don’t know about this, with Wendy Bonham-Carter

051 - Your non-profit is losing $156k/year if you don’t know about this, with Wendy Bonham-Carter

Author: David Pisarek November 24, 2022 Duration: 48:33

In today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.

After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their voice, reach new supporters & drive true impact for their cause.

We brought Wendy on the show to talk about the Google and Bing Microsoft Ad grants, how you can apply for them, and how to get the most of them with your marketing campaign.

Quick highlights:

  • Ad grants requirements for non-profit organizations
  • How to use the advantages to drive donations
  • Using the right keywords for the campaigns
  • What you are not allowed to do with the ad grants
  • Common mistakes that you can avoid
  • Is it better to work in house or to work with an outsource agency?
  • And more!

Check out the show notes by visiting https://wowdigital.com/051

#digitalmarketing

#fundraising

#nonprofit

#adgrants


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
107 - Expand Your Non-Profit Globally with Morgan Gross [not-audio_url] [/not-audio_url]

Duration: 17:25
Dive into the world of international non-profit expansion with Morgan Gross, CEO and founder of Fundraising Beyond Borders, in this episode of the Non-Profit Digital Success Podcast. Host David Pisarek explores with Morg…
105 - Digital Tools That Will Help Your Non-Profit with Colleen Cook [not-audio_url] [/not-audio_url]

Duration: 21:55
Join us in Episode 105 of the Non-Profit Digital Success Podcast where we welcome Colleen Cook, co-founder of HighTide. Dive deep into the transformative power of digital tools tailored for non-profits. Colleen shares ex…
104 - Outdoor Ads for Non-Profits with Charlie Riley [not-audio_url] [/not-audio_url]

Duration: 21:34
🎙️ Why Non-Profits Shouldn’t Ignore Outdoor Advertising In this episode, David Pisarek chats with Charlie Riley, Head of Marketing at OneScreen.ai, about how outdoor advertising can take your non-profit’s marketing strat…
103 - Non-Profit CRM Strategies with Matt Bitzegaio [not-audio_url] [/not-audio_url]

Duration: 23:31
Discover how the right CRM and tech strategies can revolutionize your non-profit’s operations, boost donor engagement, and simplify your workflows. In this episode, David Pisarek chats with Matt Bitzegaio, CEO of DonorDo…
102 - Get Donations with Story Telling with Randy Ford [not-audio_url] [/not-audio_url]

Duration: 19:53
In this episode of the Non-Profit Digital Success Podcast, host David Pisarek welcomes Randy Ford, founder of First Story Strategies and a seasoned storytelling strategist. Randy shares invaluable insights into how non-p…
101 - Donor Retention Secrets with Katherine Lacefield [not-audio_url] [/not-audio_url]

Duration: 29:11
Are you ready to unlock the secrets to retaining your donors and maximizing your non-profit’s impact? David Pisarek is joined by fundraising expert Katherine Lacefield, founder of Just Because Consulting and host of the…
100th Episode Part 1: Secrets of Wow Digital Culture [not-audio_url] [/not-audio_url]

Duration: 20:26
In this special milestone episode, host David Pisarek is joined by key team members Daniel Orozco and AJ Babra from Wow Digital. Together, they dive deep into the culture that drives their success in empowering non-profi…