051 - Your non-profit is losing $156k/year if you don’t know about this, with Wendy Bonham-Carter

051 - Your non-profit is losing $156k/year if you don’t know about this, with Wendy Bonham-Carter

Author: David Pisarek November 24, 2022 Duration: 48:33

In today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.

After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their voice, reach new supporters & drive true impact for their cause.

We brought Wendy on the show to talk about the Google and Bing Microsoft Ad grants, how you can apply for them, and how to get the most of them with your marketing campaign.

Quick highlights:

  • Ad grants requirements for non-profit organizations
  • How to use the advantages to drive donations
  • Using the right keywords for the campaigns
  • What you are not allowed to do with the ad grants
  • Common mistakes that you can avoid
  • Is it better to work in house or to work with an outsource agency?
  • And more!

Check out the show notes by visiting https://wowdigital.com/051

#digitalmarketing

#fundraising

#nonprofit

#adgrants


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

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