125 - Storytelling Secrets that Increase Donations with Chris Norton

125 - Storytelling Secrets that Increase Donations with Chris Norton

Author: David Pisarek September 24, 2025 Duration: 36:34

Join host David Pisarek and PR strategist Chris Norton for an in-depth conversation on how powerful storytelling and smart PR can transform your non-profit’s ability to engage donors and boost support.


In this episode of the Non-Profit Digital Success Podcast, Chris, Managing Director of Prohibition PR and host of Embracing Marketing Mistakes, shares proven strategies for turning human interest stories into lasting donor relationships, avoiding common marketing pitfalls, and preparing for the new era of AI-driven SEO.


Discover the keys to:
✔️ Crafting authentic stories that connect emotionally with donors✔️ Using gamification to inspire more giving✔️ Avoiding the most common PR and marketing mistakes non-profits make✔️ Adapting to generative SEO and the future of AI search✔️ Focusing your social media strategy where it makes the biggest impact


Whether you want to deepen donor trust, sharpen your messaging, or future-proof your digital presence, this episode delivers practical tips and expert advice you can use right away.


Tune in to “Storytelling Secrets that Increase Donations with Chris Norton” and unlock new ways to elevate your non-profit’s reach and results.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
053 - Why does a nonprofit need PR? with Amy Laski [not-audio_url] [/not-audio_url]

Duration: 32:58
In today's episode, we're happy to have Amy Laski! She is a passionate and award-winning business leader who thrives on identifying and acting on the opportunities in every challenge Armed with her business education and…
052 - SEO Secrets for nonprofits, with Brandon Leibowitz [not-audio_url] [/not-audio_url]

Duration: 32:58
In today's episode, we're happy to have Brandon Leibowitz! Since 2007, Brandon has been running and operating SEO Optimizers, a digital marketing company based in LA that focuses on helping small and medium-sized busines…
050 - A+ guide to non-profit networking, with Dustin Riechmann [not-audio_url] [/not-audio_url]

Duration: 40:01
In today’s episode, we’re glad to have Dustin Riechmann! Dustin is a strategic marketing coach and founder of Simple Success Coaching. He helps mission-driven non-profit leaders increase fundraising, and massively grow t…
049 - Get ready for Giving Tuesday, with Kelly Garcia [not-audio_url] [/not-audio_url]

Duration: 37:25
In today’s episode, we’re happy to have Kelly Garcia! She is the program manager & marketing director for NPO Centric, a national non-profit incubator. She helps non-profits get off the ground, go, and then grow through…

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