125 - Storytelling Secrets that Increase Donations with Chris Norton

125 - Storytelling Secrets that Increase Donations with Chris Norton

Author: David Pisarek September 24, 2025 Duration: 36:34

Join host David Pisarek and PR strategist Chris Norton for an in-depth conversation on how powerful storytelling and smart PR can transform your non-profit’s ability to engage donors and boost support.


In this episode of the Non-Profit Digital Success Podcast, Chris, Managing Director of Prohibition PR and host of Embracing Marketing Mistakes, shares proven strategies for turning human interest stories into lasting donor relationships, avoiding common marketing pitfalls, and preparing for the new era of AI-driven SEO.


Discover the keys to:
✔️ Crafting authentic stories that connect emotionally with donors✔️ Using gamification to inspire more giving✔️ Avoiding the most common PR and marketing mistakes non-profits make✔️ Adapting to generative SEO and the future of AI search✔️ Focusing your social media strategy where it makes the biggest impact


Whether you want to deepen donor trust, sharpen your messaging, or future-proof your digital presence, this episode delivers practical tips and expert advice you can use right away.


Tune in to “Storytelling Secrets that Increase Donations with Chris Norton” and unlock new ways to elevate your non-profit’s reach and results.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
139 - Storytelling Secrets with Bill Shander [not-audio_url] [/not-audio_url]

Duration: 28:10
Join host David Pisarek and data storytelling expert Bill Shander for a powerful conversation about how non-profits can turn raw numbers into meaningful stories that inspire action.In this episode of the Non-Profit Digit…
139 – Storytelling Secrets with Bill Shander [not-audio_url] [/not-audio_url]

Duration: 28:10
Join host David Pisarek and data storytelling expert Bill Shander for a powerful conversation about how non-profits can turn raw numbers into meaningful stories that inspire action.In this episode of the Non-Profit Digit…
138 - Raise More with Smarter Marketing with George Percy [not-audio_url] [/not-audio_url]

Duration: 35:15
Join host David Pisarek and digital strategist George Percy for a practical conversation about how smarter, more human marketing can help non-profits raise more and build stronger donor relationships.In this episode of t…
138 - Raise More with Smarter Marketing with George Percy [not-audio_url] [/not-audio_url]

Duration: 35:15
Join host David Pisarek and digital strategist George Percy for a practical conversation about how smarter, more human marketing can help non-profits raise more and build stronger donor relationships.In this episode of t…