125 - Storytelling Secrets that Increase Donations with Chris Norton

125 - Storytelling Secrets that Increase Donations with Chris Norton

Author: David Pisarek September 24, 2025 Duration: 36:34

Join host David Pisarek and PR strategist Chris Norton for an in-depth conversation on how powerful storytelling and smart PR can transform your non-profit’s ability to engage donors and boost support.


In this episode of the Non-Profit Digital Success Podcast, Chris, Managing Director of Prohibition PR and host of Embracing Marketing Mistakes, shares proven strategies for turning human interest stories into lasting donor relationships, avoiding common marketing pitfalls, and preparing for the new era of AI-driven SEO.


Discover the keys to:
✔️ Crafting authentic stories that connect emotionally with donors✔️ Using gamification to inspire more giving✔️ Avoiding the most common PR and marketing mistakes non-profits make✔️ Adapting to generative SEO and the future of AI search✔️ Focusing your social media strategy where it makes the biggest impact


Whether you want to deepen donor trust, sharpen your messaging, or future-proof your digital presence, this episode delivers practical tips and expert advice you can use right away.


Tune in to “Storytelling Secrets that Increase Donations with Chris Norton” and unlock new ways to elevate your non-profit’s reach and results.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
116 - The Unspoken Rules of Non-Profit Consulting Part 1 [not-audio_url] [/not-audio_url]

Duration: 13:49
In this solo episode of the Non-Profit Digital Success Podcast, host David Pisarek reveals the often-overlooked truths and strategies that every non-profit consultant and freelancer needs to know.Drawing from years of me…
115 – The Top Fundraising Email Secrets with Vanessa Chase Lockshin [not-audio_url] [/not-audio_url]

Duration: 22:46
Join host David Pisarek and email fundraising expert Vanessa Chase Lockshin in this value-packed episode of the Non-Profit Digital Success Podcast, where they uncover what really makes fundraising emails successful for n…
114 - Create Non-Profit Apps without Coding with Dan Hafner [not-audio_url] [/not-audio_url]

Duration: 18:05
Join host David Pisarek and no-code software expert Dan Hafner for an eye-opening discussion on how non-profits can build powerful apps, websites, and digital tools — without needing a team of developers.In this episode…
113 - AI and Branding for Non-Profits with Lou Kotsinis [not-audio_url] [/not-audio_url]

Duration: 22:44
Join host David Pisarek and digital marketing expert Lou Kotsinis in a deep dive into how AI and effective branding can revolutionize non-profit organizations. In this episode of the Non-Profit Digital Success Podcast, L…
112 - How to Raise More Funds with Sara Hoshooley [not-audio_url] [/not-audio_url]

Duration: 21:25
Join host David Pisarek on the Non-Profit Digital Success Podcast as he explores essential fundraising strategies with Sara Hoshooley, a seasoned fundraising consultant. In this episode, Sara shares her expertise on how…
111 - How To Make Fundraising Pitches with Emily Schneider [not-audio_url] [/not-audio_url]

Duration: 24:31
Unlock the secrets of compelling fundraising pitches with guest expert Emily Schneider in this insightful episode of the Non-Profit Digital Success Podcast. Dive deep into the world of visual storytelling as Emily, a sea…
110 – Trust Changes Donations with Josh Bloomfield [not-audio_url] [/not-audio_url]

Duration: 22:36
Join host David Pisarek on the Non-Profit Digital Success Podcast as he explores the transformative power of trust in digital donor engagement with expert Josh Bloomfield, founder of Givecloud. This episode explores how…
109 - Turn Data into Impact with Peter Murphy-Lewis [not-audio_url] [/not-audio_url]

Duration: 27:21
In this enlightening episode of the Non-Profit Digital Success Podcast, David Pisarek sits down with digital strategy maestro Peter Murphy-Lewis to uncover how non-profits can harness the power of data and digital tools…
108 - Top Non-Profit Leadership Tips with Kathy Archer [not-audio_url] [/not-audio_url]

Duration: 25:21
Join us on this episode of the Non-Profit Digital Success Podcast as we delve into the transformative world of non-profit leadership with our guest, Kathy Archer. Discover essential leadership tips that every non-profit…
107 - Expand Your Non-Profit Globally with Morgan Gross [not-audio_url] [/not-audio_url]

Duration: 17:25
Dive into the world of international non-profit expansion with Morgan Gross, CEO and founder of Fundraising Beyond Borders, in this episode of the Non-Profit Digital Success Podcast. Host David Pisarek explores with Morg…