129 - The Ultimate Giving Tuesday Playbook

129 - The Ultimate Giving Tuesday Playbook

Author: David Pisarek November 12, 2025 Duration: 13:03

Join host David Pisarek for a fast, practical playbook to plan, launch, and optimize a high-converting Giving Tuesday campaign. Whether you are scrambling last minute or refining a solid plan, David breaks down the exact steps to tell a powerful story, segment your donors, and turn more visits into donations.


In this episode, you’ll discover how to:

  • Craft a single, human-centred narrative that sparks emotion and action

  • Segment donors and tailor messaging for small gifts, majors, and corporate supporters

  • Optimise mobile-first donation pages and reduce friction at checkout

  • Write clear, specific calls to action that lift conversions

  • Use ethical urgency and matching gifts to motivate giving

  • Build a 7–8 email post-donation journey that drives retention and repeat gifts

Tune in to get the step-by-step tactics your non-profit can implement today to make this your best Giving Tuesday yet.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
139 - Storytelling Secrets with Bill Shander [not-audio_url] [/not-audio_url]

Duration: 28:10
Join host David Pisarek and data storytelling expert Bill Shander for a powerful conversation about how non-profits can turn raw numbers into meaningful stories that inspire action.In this episode of the Non-Profit Digit…
139 – Storytelling Secrets with Bill Shander [not-audio_url] [/not-audio_url]

Duration: 28:10
Join host David Pisarek and data storytelling expert Bill Shander for a powerful conversation about how non-profits can turn raw numbers into meaningful stories that inspire action.In this episode of the Non-Profit Digit…
138 - Raise More with Smarter Marketing with George Percy [not-audio_url] [/not-audio_url]

Duration: 35:15
Join host David Pisarek and digital strategist George Percy for a practical conversation about how smarter, more human marketing can help non-profits raise more and build stronger donor relationships.In this episode of t…
138 - Raise More with Smarter Marketing with George Percy [not-audio_url] [/not-audio_url]

Duration: 35:15
Join host David Pisarek and digital strategist George Percy for a practical conversation about how smarter, more human marketing can help non-profits raise more and build stronger donor relationships.In this episode of t…