129 - The Ultimate Giving Tuesday Playbook

129 - The Ultimate Giving Tuesday Playbook

Author: David Pisarek November 12, 2025 Duration: 13:03

Join host David Pisarek for a fast, practical playbook to plan, launch, and optimize a high-converting Giving Tuesday campaign. Whether you are scrambling last minute or refining a solid plan, David breaks down the exact steps to tell a powerful story, segment your donors, and turn more visits into donations.


In this episode, you’ll discover how to:

  • Craft a single, human-centred narrative that sparks emotion and action

  • Segment donors and tailor messaging for small gifts, majors, and corporate supporters

  • Optimise mobile-first donation pages and reduce friction at checkout

  • Write clear, specific calls to action that lift conversions

  • Use ethical urgency and matching gifts to motivate giving

  • Build a 7–8 email post-donation journey that drives retention and repeat gifts

Tune in to get the step-by-step tactics your non-profit can implement today to make this your best Giving Tuesday yet.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 50

Non-Profit Digital Success
Podcast Episodes
128 - Boost Donations in Tough Times with James Misner [not-audio_url] [/not-audio_url]

Duration: 37:58
Join host David Pisarek and fundraising strategist James Misner for a practical playbook on growing donations during uncertain economic times.In this episode of the Non-Profit Digital Success Podcast, James shares proven…
128 - Boost Donations in Tough Times with James Misner [not-audio_url] [/not-audio_url]

Duration: 37:58
Join host David Pisarek and fundraising strategist James Misner for a practical playbook on growing donations when the economy feels uncertain.In this episode of the Non-Profit Digital Success Podcast, James shares prove…
127 - How to turn Data into Donations with Stephen Newland [not-audio_url] [/not-audio_url]

Duration: 38:05
Join host David Pisarek and fractional CFO Stephen Newland for a practical deep dive on turning clean data into confident fundraising decisions. Stephen, founder of Money Path, shares simple frameworks to calculate real…
126 - The Unspoken Rules of Non-Profit Consulting - Part Two [not-audio_url] [/not-audio_url]

Duration: 18:33
Join host David Pisarek for a straight-talk guide to growing a consulting practice that actually works for the for-good sector. In this episode of the Non-Profit Digital Success Podcast, David shares the practical moves…
125 - Storytelling Secrets that Increase Donations with Chris Norton [not-audio_url] [/not-audio_url]

Duration: 36:34
Join host David Pisarek and PR strategist Chris Norton for an in-depth conversation on how powerful storytelling and smart PR can transform your non-profit’s ability to engage donors and boost support.In this episode of…
124 - What AI Can, and Can’t, Do for Non-Profits with Susan Diaz [not-audio_url] [/not-audio_url]

Duration: 33:50
Join host David Pisarek and AI strategist Susan Diaz, founder of Peaceful AI Marketing, for a practical conversation about how non-profits can utilize artificial intelligence to save time, reduce overwhelm, and amplify t…
123 - 5 Video Tips for Fundraising with Nikolaj Kloch [not-audio_url] [/not-audio_url]

Duration: 42:24
Join host David Pisarek and videographer strategist Nikolaj Kloch as they unpack five practical video tips that help non-profits raise more money with less stress. In this Non-Profit Digital Success Podcast episode, you…
122 - How to Build Great Non-Profit Websites with Lauren Andraski [not-audio_url] [/not-audio_url]

Duration: 34:42
Join host David Pisarek and community-builder Lauren Andraski in this insightful episode of the Non-Profit Digital Success Podcast, where they explore how non-profits and consultants can create websites that truly connec…
121 - Simple Social Wins for Non-Profits with Sarah Suarez [not-audio_url] [/not-audio_url]

Duration: 27:48
In this episode of the Non-Profit Digital Success Podcast, host David Pisarek sits down with Sarah Suarez, founder of The Social Puzzle, to explore smart, stress-free ways non-profits can win on social media without burn…