125 - Storytelling Secrets that Increase Donations with Chris Norton

125 - Storytelling Secrets that Increase Donations with Chris Norton

Author: David Pisarek September 24, 2025 Duration: 36:34

Join host David Pisarek and PR strategist Chris Norton for an in-depth conversation on how powerful storytelling and smart PR can transform your non-profit’s ability to engage donors and boost support.


In this episode of the Non-Profit Digital Success Podcast, Chris, Managing Director of Prohibition PR and host of Embracing Marketing Mistakes, shares proven strategies for turning human interest stories into lasting donor relationships, avoiding common marketing pitfalls, and preparing for the new era of AI-driven SEO.


Discover the keys to:
✔️ Crafting authentic stories that connect emotionally with donors✔️ Using gamification to inspire more giving✔️ Avoiding the most common PR and marketing mistakes non-profits make✔️ Adapting to generative SEO and the future of AI search✔️ Focusing your social media strategy where it makes the biggest impact


Whether you want to deepen donor trust, sharpen your messaging, or future-proof your digital presence, this episode delivers practical tips and expert advice you can use right away.


Tune in to “Storytelling Secrets that Increase Donations with Chris Norton” and unlock new ways to elevate your non-profit’s reach and results.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
105 - Digital Tools That Will Help Your Non-Profit with Colleen Cook [not-audio_url] [/not-audio_url]

Duration: 21:55
Join us in Episode 105 of the Non-Profit Digital Success Podcast where we welcome Colleen Cook, co-founder of HighTide. Dive deep into the transformative power of digital tools tailored for non-profits. Colleen shares ex…
104 - Outdoor Ads for Non-Profits with Charlie Riley [not-audio_url] [/not-audio_url]

Duration: 21:34
🎙️ Why Non-Profits Shouldn’t Ignore Outdoor Advertising In this episode, David Pisarek chats with Charlie Riley, Head of Marketing at OneScreen.ai, about how outdoor advertising can take your non-profit’s marketing strat…
103 - Non-Profit CRM Strategies with Matt Bitzegaio [not-audio_url] [/not-audio_url]

Duration: 23:31
Discover how the right CRM and tech strategies can revolutionize your non-profit’s operations, boost donor engagement, and simplify your workflows. In this episode, David Pisarek chats with Matt Bitzegaio, CEO of DonorDo…
102 - Get Donations with Story Telling with Randy Ford [not-audio_url] [/not-audio_url]

Duration: 19:53
In this episode of the Non-Profit Digital Success Podcast, host David Pisarek welcomes Randy Ford, founder of First Story Strategies and a seasoned storytelling strategist. Randy shares invaluable insights into how non-p…
101 - Donor Retention Secrets with Katherine Lacefield [not-audio_url] [/not-audio_url]

Duration: 29:11
Are you ready to unlock the secrets to retaining your donors and maximizing your non-profit’s impact? David Pisarek is joined by fundraising expert Katherine Lacefield, founder of Just Because Consulting and host of the…
100th Episode Part 1: Secrets of Wow Digital Culture [not-audio_url] [/not-audio_url]

Duration: 20:26
In this special milestone episode, host David Pisarek is joined by key team members Daniel Orozco and AJ Babra from Wow Digital. Together, they dive deep into the culture that drives their success in empowering non-profi…
098 - Use AI Ethically In Your Non-Profit with Joanne Toller [not-audio_url] [/not-audio_url]

Duration: 23:37
In Episode 98 of the Non-Profit Digital Success Podcast, David Pisarek is joined by Joanne Toller, a fundraising and non-profit marketing pioneer, to explore how AI is transforming how non-profits fundraise. Discover act…