132 - The SEO Mistake Most Non-Profits Still Make with Garrett Hammonds

132 - The SEO Mistake Most Non-Profits Still Make with Garrett Hammonds

Author: David Pisarek December 24, 2025 Duration: 28:46

Join host David Pisarek and digital marketing strategist Garrett Hammonds for a timely conversation on why many non-profits are still approaching SEO the wrong way, and what’s changed in search over the last year.


In this episode of the Non-Profit Digital Success Podcast, Garrett, founder of HMM Agency and an award-winning digital marketer, breaks down how AI-powered search, evolving user behaviour, and outdated website strategies are quietly hurting non-profit visibility and engagement.


Discover how to:

  • Rethink SEO beyond keywords and rankings

  • Use storytelling to improve reach and donor trust

  • Adapt your website for AI search tools like ChatGPT, Perplexity, and Google Gemini

  • Leverage local SEO and user-generated content without big budgets


Whether you’re responsible for your non-profit’s website, marketing, or fundraising strategy, this episode will help you avoid costly SEO mistakes and future-proof your digital growth.


Tune in to “The SEO Mistake Most Non-Profits Still Make with Garrett Hammonds” and learn what to fix now before your visibility drops even further.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 50

Non-Profit Digital Success
Podcast Episodes
128 - Boost Donations in Tough Times with James Misner [not-audio_url] [/not-audio_url]

Duration: 37:58
Join host David Pisarek and fundraising strategist James Misner for a practical playbook on growing donations during uncertain economic times.In this episode of the Non-Profit Digital Success Podcast, James shares proven…
128 - Boost Donations in Tough Times with James Misner [not-audio_url] [/not-audio_url]

Duration: 37:58
Join host David Pisarek and fundraising strategist James Misner for a practical playbook on growing donations when the economy feels uncertain.In this episode of the Non-Profit Digital Success Podcast, James shares prove…
127 - How to turn Data into Donations with Stephen Newland [not-audio_url] [/not-audio_url]

Duration: 38:05
Join host David Pisarek and fractional CFO Stephen Newland for a practical deep dive on turning clean data into confident fundraising decisions. Stephen, founder of Money Path, shares simple frameworks to calculate real…
126 - The Unspoken Rules of Non-Profit Consulting - Part Two [not-audio_url] [/not-audio_url]

Duration: 18:33
Join host David Pisarek for a straight-talk guide to growing a consulting practice that actually works for the for-good sector. In this episode of the Non-Profit Digital Success Podcast, David shares the practical moves…
125 - Storytelling Secrets that Increase Donations with Chris Norton [not-audio_url] [/not-audio_url]

Duration: 36:34
Join host David Pisarek and PR strategist Chris Norton for an in-depth conversation on how powerful storytelling and smart PR can transform your non-profit’s ability to engage donors and boost support.In this episode of…
124 - What AI Can, and Can’t, Do for Non-Profits with Susan Diaz [not-audio_url] [/not-audio_url]

Duration: 33:50
Join host David Pisarek and AI strategist Susan Diaz, founder of Peaceful AI Marketing, for a practical conversation about how non-profits can utilize artificial intelligence to save time, reduce overwhelm, and amplify t…
123 - 5 Video Tips for Fundraising with Nikolaj Kloch [not-audio_url] [/not-audio_url]

Duration: 42:24
Join host David Pisarek and videographer strategist Nikolaj Kloch as they unpack five practical video tips that help non-profits raise more money with less stress. In this Non-Profit Digital Success Podcast episode, you…
122 - How to Build Great Non-Profit Websites with Lauren Andraski [not-audio_url] [/not-audio_url]

Duration: 34:42
Join host David Pisarek and community-builder Lauren Andraski in this insightful episode of the Non-Profit Digital Success Podcast, where they explore how non-profits and consultants can create websites that truly connec…
121 - Simple Social Wins for Non-Profits with Sarah Suarez [not-audio_url] [/not-audio_url]

Duration: 27:48
In this episode of the Non-Profit Digital Success Podcast, host David Pisarek sits down with Sarah Suarez, founder of The Social Puzzle, to explore smart, stress-free ways non-profits can win on social media without burn…