132 - The SEO Mistake Most Non-Profits Still Make with Garrett Hammonds

132 - The SEO Mistake Most Non-Profits Still Make with Garrett Hammonds

Author: David Pisarek December 24, 2025 Duration: 28:46

Join host David Pisarek and digital marketing strategist Garrett Hammonds for a timely conversation on why many non-profits are still approaching SEO the wrong way, and what’s changed in search over the last year.


In this episode of the Non-Profit Digital Success Podcast, Garrett, founder of HMM Agency and an award-winning digital marketer, breaks down how AI-powered search, evolving user behaviour, and outdated website strategies are quietly hurting non-profit visibility and engagement.


Discover how to:

  • Rethink SEO beyond keywords and rankings

  • Use storytelling to improve reach and donor trust

  • Adapt your website for AI search tools like ChatGPT, Perplexity, and Google Gemini

  • Leverage local SEO and user-generated content without big budgets


Whether you’re responsible for your non-profit’s website, marketing, or fundraising strategy, this episode will help you avoid costly SEO mistakes and future-proof your digital growth.


Tune in to “The SEO Mistake Most Non-Profits Still Make with Garrett Hammonds” and learn what to fix now before your visibility drops even further.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
076 - How Do I Lead a Team of Creatives in My Non-Profit? [not-audio_url] [/not-audio_url]

Duration: 22:19
Dive into the heart of non-profit creativity on today's episode of the Non-Profit Digital Success Podcast. We're joined by Anthony A. Dicks, Jr., a luminary in leadership consulting from 180 Management Group, who shares…
072 - $9 Million in Fundraising: Cody Hays' Content Strategy [not-audio_url] [/not-audio_url]

Duration: 22:58
Discover how Cody Hays revolutionized non-profit fundraising, raising over $9 million through innovative online marketing campaigns. Learn the secrets behind his content strategy, branding insights, and streamlined proce…
070 - Identifying your Non-Profit Priorities, with Mickey Desai [not-audio_url] [/not-audio_url]

Duration: 35:00
In this conversation, we delve deep into the importance of identifying your non-profit priorities. From honing in on your mission to tackling challenges, and optimizing board involvement, Mickey provides invaluable insig…
069 - Task Management for Non-Profits with Chelsey Newmyer [not-audio_url] [/not-audio_url]

Duration: 36:46
Boost your productivity and leadership effectiveness with expert strategies from Chelsey Newmyer. Explore proven methods for time and task management, task prioritization, and overcoming procrastination, tailored specifi…