LTK v ShopMy The Ultimate Showdown Part 2

LTK v ShopMy The Ultimate Showdown Part 2

Author: Amanda Rush Holmes August 1, 2025 Duration: 33:43

I’m dishing part two of the LTK vs. ShopMy saga—a juicy, side-by-side comparison of how these affiliate powerhouses are rolling out new features, reshaping the creator economy, and giving us plenty to think about. Spoiler: ShopMy may have just thrown the first punch in what I’m calling the Summer of Upgrades™️.

I break down ShopMy’s latest revamp, including:

  • ✨ A storefront glow-up (hello, searchability & wishlists!)
  • 🛍️ Creator-first tools like Circles and AI-powered link visibility
  • 📈 Long-tail commission wins that work in your sleep
  • And how their vibe is leaning less “mass market” and more “monetize your lifestyle”

Then we shift over to LTK’s latest pivot into a more social-first platform. Will it stick? Are creators buying in? Is it giving early-Instagram energy or just a confusing new inbox folder? I’ve got thoughts.

If you’re an influencer (or manage one), this episode is your roadmap for deciding where to show up and what platform is giving you the most ROI and peace of mind.

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

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Mentioned in this episode:

Flodesk

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Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!


Hosted by Amanda Rush Holmes, On the House Influencer Marketing Growth Strategies pulls back the curtain on the business of content creation. This isn't about surface-level tips; it's a deep, practical dive into the systems and relationships that actually drive a sustainable career. You'll hear frank conversations with the architects behind major platforms and the savvy creators who've turned influence into a real enterprise. We dissect the ever-shifting creator economy, from algorithm changes and platform policies to the nuanced growth strategies that separate fleeting trends from lasting businesses. Each episode is built on actionable insights, whether we're analyzing a specific marketing tactic or unpacking a founder's journey. The goal is to equip you with a clearer understanding of how this industry operates, so you can make smarter decisions for your own brand. Tune in for a direct, unvarnished look at the work that happens behind the feed. This podcast cuts through the noise to deliver the foundational knowledge you need, whether you're just starting out or looking to scale an established presence.
Author: Language: English Episodes: 34

On the House Influencer Marketing Growth Strategies
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