E152: Taking on Bitly with Dub.co - an Open Source Alternative for Link Management

E152: Taking on Bitly with Dub.co - an Open Source Alternative for Link Management

Author: Robby (MTF); Tim (Essence VC) October 3, 2024 Duration: 31:59

Steven Tey is Founder & CEO of Dub.co, the open source link management infrastructure platform for modern marketing teams. Their open source project, also called dub, has almost 18K stars on GitHub and is used by teams at companies like Vercel, Raycast, and Perplexity.

In this episode, we dig into starting Dub.co as a side project and how it ultimately turned into a company, their initial positioning as a Bitly alternative, their focus on great design and how that shows up in all parts of their product and marketing, how analytics unlocked much higher ACVs and value for customers, how getting a top Hackernews post helped drive early momentum, their vision to become an end-to-end attribution platform & more!


Building a company around open source software is a unique and often misunderstood path, full of specific challenges and rare opportunities. The Open Source Startup Podcast digs into that journey directly with the people who have navigated it, moving beyond theory to the practical realities shared in conversation. Hosts Robby and Tim bring their distinct perspectives from MTF and Essence VC to these discussions, creating a space where founders speak candidly. You’ll hear from the architects behind names like HashiCorp, MongoDB, and Vercel, as well as leaders from Chronosphere, DBT, and mobile.dev, as they unpack their experiences. This podcast focuses on the pivotal decisions around community building, monetization strategies, and maintaining project ethos under the pressures of scaling a business. Each episode serves as a detailed case study, revealing how these companies turned publicly available code into sustainable, impactful enterprises. The dialogue naturally explores the tensions between open collaboration and commercial needs, offering a real-world blueprint that is both instructive and nuanced. For anyone curious about the intersection of community-driven development and venture-scale growth, this series provides an essential and unfiltered resource.
Author: Language: English Episodes: 100

Open Source Startup Podcast
Podcast Episodes
E112: How to Deploy GraphQL Backends Super Fast [not-audio_url] [/not-audio_url]

Duration: 39:35
Fredrik Björk is Founder & CEO of Grafbase, the API platform for developers to deploy high performance, scaleable GraphQL APIs. Grafbase has raised $7M+ from investors including Next47 and Uncorrelated Ventures. In this…
E110: Building Functionality for Terraform [not-audio_url] [/not-audio_url]

Duration: 40:42
Soren Martius is Co-Founder & CEO of Terramate, the infrastructure-as-code management platform that sits on top of Terraform. Their open source project, also called Terramate, has 3K GitHub stars and adds capabilities su…
E109: Tracking The Open Source Metrics That Matter With Common Room [not-audio_url] [/not-audio_url]

Duration: 43:37
Linda Lian is Co-founder & CEO of Common Room, the community-led growth platform. Common Room has raised $53M from investors including Greylock and Index. In this episode, we discuss the DevRel role and Common Room's jou…
E108: LLM-Powered Search For Your Own Data [not-audio_url] [/not-audio_url]

Duration: 44:21
Amr Awadallah is CEO of Vectara, the LLM search engine that's powered by users' own data. Amr was previously the Founder & CTO of Cloudera and brings many learnings from that experience to Vectara, including what to open…
E107: What Does Life Look Like Post-SQL? Ask EdgeDB. [not-audio_url] [/not-audio_url]

Duration: 42:14
Yury Selivanov is the Co-founder & CEO of EdgeDB, the open-source database designed as a successor to SQL and the relational paradigm. Their open source graph-relational database, edgeDB, has a built-in migration system…
E106: Defining Your Own Auth System with Oso [not-audio_url] [/not-audio_url]

Duration: 35:06
Graham Neray is Co-founder & CEO of Oso, the authorization-as-a-service platform that created open source oso - a batteries-included framework for building authorization into applications. Oso has raised $26M from invest…
E105: Bringing Great Developer Experience to Data Teams with Dagster [not-audio_url] [/not-audio_url]

Duration: 45:19
Nick Schrock is Founder of Dagster Labs & Creator of Dagster - the open source orchestration platform for the development, production, and observation of data assets. Dagster Labs has raised just under $50M from investor…
E104: The Future Is Browser-Based with Drifting in Space [not-audio_url] [/not-audio_url]

Duration: 30:20
Paul Butler is the Founder of Drifting in Space, the company focused on making browser-based applications accessible to everyone. They've created Jamsocket, a platform for building applications with session backends, and…
E103: Competing with CoPilot to Give Developers AI Superpowers [not-audio_url] [/not-audio_url]

Duration: 37:42
Varun Mohan is Co-founder & CEO of Codeium, the AI-powered coding platform for developers. In this episode, we dig into competing with a behemoth like GitHub Copilot, how developing their own infrastructure has enabled i…