31: Beyond Checkout: How Localization Drives Global e-Commerce Growth with ESW

31: Beyond Checkout: How Localization Drives Global e-Commerce Growth with ESW

Author: Asendia USA July 23, 2026 Duration: 13:57

Global growth takes more than shipping internationally.

Co-hosts Jason Rowland and Nick Agnetti sit down with Michael Hubacher of ESW to discuss what it takes to create a seamless cross-border customer experience.

Key takeaways:

• Why localization is essential for global growth.

• How an integrated customer journey drives long-term value.

• Why strategic insights help brands uncover new international opportunities.

Learn more about this topic:


Michael Hubacher | LinkedIn

Michael Hubacher is an experienced SaaS sales professional with a consistent track record of hitting and exceeding revenue targets. Michael has worked across a number of start-ups and have extensive experience in GTM strategy (development and implementation), pipeline generation, market segmentation, coaching, account management and partnership strategy. He is experienced in working cross functionally to align on company objectives and build sales strategies that deliver results. He enjoys collaborating with people, problem solving and building relationships. And as a previous founder & CEO, Michael brings that entrepreneurial mind-set to his team to help inspire, motivate, challenge and think outside the box.


Thinking about selling your products beyond U.S. borders can feel daunting, filled with complex logistics and unfamiliar regulations. Outside the Box with Asendia USA: The International e-Commerce Podcast cuts through that noise, offering a clear, practical conversation for American brands and online retailers looking to grow globally. Launched in early 2024 by Asendia USA, this business podcast focuses squarely on the mechanics and strategies of international shipping, treating it not as a hurdle but as a core component of successful expansion. Each episode is built to educate, breaking down cutting-edge logistics, customs nuances, and market-entry tactics into actionable insights. You'll hear straightforward discussions that serve as a resource, guiding e-tailers through the specific challenges of cross-border commerce. The aim is to equip you with the knowledge to navigate new opportunities, optimize your supply chain, and confidently build your international footprint. Tune in for a focused deep dive into the realities of global e-commerce, designed to make the world a little smaller for your business.
Author: Language: English Episodes: 50

Outside the Box with Asendia USA: The International e-Commerce Podcast
Podcast Episodes
30: Exploring Veho: Redefining how Technology is Transforming the CX [not-audio_url] [/not-audio_url]

Duration: 15:00
The last mile is no longer just about delivery—it's about the customer experience.Co-hosts Jason Rowland and Nick Agnetti sat down with Hank Emerson, Vice President of Business Development, Veho, about how technology is…
28: Shipping Beyond the Mainland: Logistics Insights with Chas Gorham [not-audio_url] [/not-audio_url]

Duration: 13:20
Shipping beyond the continental U.S. doesn't have to be complicated.Jason Rowland and Nick Agnetti and special guest Chas Gorham, VP of Sales at International Bridge, discuss the unique logistics challenges of serving no…
27: ERP Success: Logistics & CX with Industry Expert Omar Akilah [not-audio_url] [/not-audio_url]

Duration: 14:59
How can ERP systems improve cross-border logistics and customer experience?In this episode, “ERP Success: Logistics & CX” with Industry Expert Omar Akilah, SVP Product Strategy from Infios, and our co-hosts Jason Rowland…
25: Fragrance Shipping: Dangerous Goods Compliance & Logistics [not-audio_url] [/not-audio_url]

Duration: 10:46
In this mini episode, "Fragrance Shipping: Dangerous Goods Compliance & Logistics", Jason Rowland, Nick Agnetti, and Asendia colleague, Mike Lorentzen discuss the challenges of shipping fragrances internationally, includ…
24: Trade Whiplash: Adapting to Shifting Tariff Landscapes [not-audio_url] [/not-audio_url]

Duration: 14:59
In this episode, Shane Bogdan (Director of Cross Border Sales at Avalara) breaks down the impact of 2025 tariff adjustments and shifting de minimis regulations. Over the past year, rapid fluctuations in tariff rates have…
23: International Shipping Made Simple: Insights from GlobalPost [not-audio_url] [/not-audio_url]

Duration: 13:53
In this mini episode, co-host Jason Rowland welcomes Amanda Meadows, Head of Partnerships, Asendia USA and Brian Dunagan, Senior Director, Strategic Partnerships at GlobalPost to discuss the challenges of international s…