One of the things I talk about a lot on this show is how much writing we discover we have to do when we start our businesses. Nobody warns you about this. You get excited about your thing — your coaching, your expertise, your offer — and then you realize that getting people to know you exist requires words. Everywhere. All the time. And most of us, when that hits, immediately decide we're not writers.
That's exactly why I wanted to bring Terri Trespicio on the show.
Terri is someone I spotted from across a room before I ever officially met her — days before the pandemic, at a Luminary event in New York City — and I was instantly obsessed. If you don't know Terri yet, she's the author of Unfollow Your Passion, her TEDx Talk has been viewed over 8 million times, and she is one of the most compelling, funny, and genuinely wise people I know when it comes to helping people find and use their voice. Years of persistence (and a few missed Instagram DMs) later, we're actual friends. And this conversation did not disappoint.
Here's what I want you to really hear before you press play: the reason you think you can't write? It's not the truth. It's conditioning. And Terri explains it in a way that I think is going to genuinely change how you see yourself.
We got into why writing feels so hard for so many of us, and why it has almost nothing to do with whether you're "a writer." We talked about the inner critic, what's really going on when you stare at a blank page, and the sneaky ways we try to outsource the one thing we actually can't. We also got into AI, templates, and what it really means to show up consistently for your audience in a way that actually sounds like you.
If you've been avoiding the blank page or struggling to find your voice in your business, this one is going to feel like a deep exhale.
Listen to this episode to find out:
- What's really behind your resistance to writing (it's not what you think)
- Why outsourcing your writing might be costing you more than it's saving you
- The mindset shift that makes content creation feel less like a grind
- What Terri means when she says creativity is weather — not lightning
- How to use AI without losing your voice in the process
- Why templates might actually be working against you
📖 Book rec from this episode: Writing Down the Bones by Natalie Goldberg
About Terri Trespicio
Terri is the author of Unfollow Your Passion: How to Create a Life That Matters to You and her TEDx Talk, "Stop Searching for Your Passion," has been viewed more than 8 million times. She's the founder of New Rules Studio, a live virtual, critic-free writing program for people who have something to say and aren't sure where to start. You can connect with Terri on LinkedIn and Instagram.
Thank you so much for listening! I'll be in your headphones again next week. Sending you all the love. 💛
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