There's a story I hear constantly from service-based business owners: I need more leads. More reach. More people. And sometimes that's true. But more often than not, when I start asking questions, I find out the answer isn't out there — it's already inside the business.
I was super excited when Paulette Perhach reached out to grab a coaching episode spot on the show. Paulette is an award-winning travel writer and the founder of Powerhouse Writers, a writing coaching business for memoirists, personal essayists, and creative nonfiction writers who have been carrying their stories for years and haven't been able to get them finished or published. She came to this call with a very common desire: to make more money in her business. She'd been investing significant time, energy, and money into her marketing and wasn't getting the traction she'd hoped for.
Once we got talking, I discovered that Paulette has a decent-sized email list, a proven offer, powerful testimonials, and clients who get real results. And yet she couldn't quite figure out where the gap was — so she assumed she needed more leads. What we uncovered together is that the answer was already inside her business, and that the launch and conversion strategy she'd been leaning on likely wasn't the right match for the offer she's actually selling.
Why you need to listen to this one:
- Why I told Paulette directly: I don't think you have a reach problem — and what that diagnosis actually means for her business
- The difference between a reach strategy and a conversion strategy, and how to know which one your business actually needs right now
- Why you don't need a massive audience to sell high-ticket — you need the right people and a strategy designed to meet them where they are
- How to build a live launch experience that feels generous and valuable but is also intentionally designed to convert
- The mindset piece underneath it all: what gets in the way of making your offer with confidence, and how Paulette and I worked through it in real time
If you've been spinning your wheels on marketing while the real opportunity is sitting right inside your business — this one's for you.
You can connect with Paulette on her website and Instagram.
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