Coaching episodes are some of my absolute favorites to record — because what happens in them is so fun - real time transformation and shifts that can only come from a great coaching session. In this episode, you get to be a fly on the wall and experience the magic with us!
My guest is Jennifer Watson, a life coach and SoulCollage® facilitator from Rhode Island who came to me after winning a free coaching session as a participation prize at one of my live trainings. She's only recently started coaching in earnest — certified in 2024, officially in practice since August 2025 — and we discovered that she’s actually doing a lot of things right.
She’s showing up, talking to people, getting clients. But she was also feeling stuck in a way she couldn't quite name. She knows she’s a good coach. What she couldn't yet do was articulate what made her her kind of coach — and that gap is showing up everywhere: in her messaging, her content, her lead magnet, and her sense of what to do next.
What we worked through together was less about tactics and more about identity. Jennifer has an entire coaching philosophy underneath her certification — a background in nonprofit fundraising, a nine-year practice as a SoulCollage® facilitator, a deep belief in the power of creative expression to help people access what's true for them — and she wasn't owning any of it. We got into her Yellow Brick Road (the attract-serve-convert framework I use with all my clients), the difference between attracting the right people and nurturing the ones already on your path, and why staying vague in your messaging isn't "keeping your options open" — it's just keeping your ideal clients from finding you.
Reasons to tune in:
- Why being a "good coach" isn't enough to get clients — and the specific thing that actually is
- What it means to own your methodology, and why your tools, background, and approach are the thing people are really hiring you for
- The difference between attracting people and nurturing them — and why confusing the two is the real reason most coaches feel like their marketing isn't working
- How to tell if your lead magnet is pulling in the wrong people at the wrong stage — and what a well-positioned one actually does
- Why staying general in your niche doesn't protect you from losing clients — it just makes you invisible to the right ones
- What Jennifer's early client stories reveal about where coaching clients actually come from (hint: it's not the algorithm)
- The internal shift that has to happen before any of the strategy will land — and why trusting yourself is the business move no one talks about enough
Jennifer left this conversation not with a longer to-do list, but with something clearer and more important: the language to name what she already knows, and the permission to lead with it.
If you've ever felt like you know you're good at what you do but still can't quite find the words to make other people feel it — this conversation is going to show you exactly where you might be leaving your own brilliance on the table.
You can connect with Jennifer here.
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