Being visible is essential in our businesses right now — and if you're in the online business, coaching, or speaking world, you already know that there is a LOT happening in this space around showing up, creating content, talking to camera, and making video. And I am genuinely here for all of it. Showing up matters. Building that muscle matters. But here's what I think is getting lost in the conversation: if you actually want your online presence to DO something for your business, you still need to know what to say. And it's not one perfect post or a template that's suddenly going to explode your business and bring in a flood of clients.
In this episode I'm teaching my messaging strategy and breaking it down into the seven distinct styles and angles that need to be represented across the entirety of your content and body of work. I'm also getting into what messaging really is, how it connects to everything you create, and why everything you put out into the world — from a ten-second reel to a two-day live event — is content. All of it together is your body of work. And understanding that is what actually changes how you show up.
I'm breaking down each of the seven messaging styles, what they do, who they reach, and why no single one of them is enough on its own — because different people in your audience need to hear different things at completely different moments, in completely different ways.
In this episode you'll hear:
- Why visibility and showing up are essential AND why you still need to know what to say — and what that actually looks like in practice
- What messaging really is and how it connects to absolutely everything you create in your business
- Why everything you put out into the world is content — and what your body of work is actually made of
- The seven messaging styles that need to be represented across your content over time — and what each one does for a different person in your audience
- Why different people need to hear the same thing in completely different ways — and why that's not repetition, it's strategy
- Why there is no one perfect post, template, or platform that does the whole job — and what to focus on instead
If you've been showing up and creating content and wondering why it's not quite doing what you want it to do, this episode is going to give you the full picture — and a completely new way to think about everything you say and create.
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