159: How Much Should Your Pet Business Really Spend on Marketing?

Is your marketing tank running on empty? 🚙 Marketing is the fuel that keeps your business engine running, and this episode is alllll about discovering strategies to fill up your customer's tank!  In this episode, Fernando Camacho, CEO of OverDog Digital, shares his well-earned expertise on marketing strategies specifically tailored for pet businesses.  With over 15 years of experience in the pet industry, including roles as a dog trainer, dog daycare employee,  and marketing consultant, Fern knows exactly how to attract, convert, and retain more customers without burning out. Listen in to learn:  ⛽ Why taking care of existing customers should be your first priority before seeking new ones.  ⛽ The surprising percentage of revenue you should be investing in marketing (hint: it's more than you think!) ⛽ How to create marketing campaigns that’ll win back customers you might’ve lost along the way.  ⛽ Why you have to be the face of your business to build trust!  ⛽ The difference between long-term marketing strategies (like SEO) vs. quick-win tactics (like paid ads.)  ⛽ And so much more!  So, ready to boss your marketing game? Whether you’re DIYing your marketing or have money to invest in it, this episode will show you how to turn your pet business into a well-oiled marketing machine that consistently attracts and retains customers!  View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog