174: How to Confidently Charge Premium Prices for Pet Services

174: How to Confidently Charge Premium Prices for Pet Services

Author: Candace D'Agnolo of Pet Boss Nation® March 9, 2025 Duration: 32:24
Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out...  That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself!  And now?  She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mobile grooming vans. 💪 Karissa's story and the way she runs her business will leave your jaw on the floor in the BEST ways! She unapologetically offers (and charges for!) PREMIUM services, and she has built a swoon-worthy company culture!  In this episode, you'll hear more about: 🐶 The shocking way Karissa launched D'Tails after her old boss left her and her coworkers high and dry 🐶 How she rebuilt from scratch after the previous owner ripped out everything (even the baseboards and floor tiles!) 🐶 Why her salon charges $90+ when competitors charge much less... and why her clients happily pay it 🐶 Her brilliant client consultation process that keeps her books filled year-round 🐶 Why she has a waitlist of groomers who want to work for her  🐶 The reason Karissa attends nearly one trade show EVERY MONTH 🐶 How being involved in the Pet Boss community helped fuel her incredible growth Whether you're a groomer looking to raise your prices or any pet professional wanting to understand the power of positioning your business for premium clients, this episode is definitely for you!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Running a local pet business is a unique blend of passion and hard-nosed strategy, and the Pet Boss® Podcast with Candace speaks directly to that reality. Hosted by Candace D'Agnolo of Pet Boss Nation®, these conversations move beyond generic advice to tackle the actual challenges faced by shop owners and service providers on Main Street. You'll hear from fellow pet supply store operators, groomers, dog daycare managers, trainers, and sitters who are navigating the same daily realities you are. The discussions blend foundational business principles with actionable secrets that are proving effective right now, all within the specific context of the animal care industry. This isn't about abstract theory; it's about what works when the bell on your door jingles and a client walks in with their pup. Each episode aims to provide honest, peer-driven insights because, as any pet professional knows, a dog business is indeed big business. Tune in for a candid look at building resilience and success from the ground up, designed specifically for the dedicated local entrepreneur in the vibrant world of pets.
Author: Language: English Episodes: 100

Pet Boss® Podcast with Candace
Podcast Episodes
230: Global 2026 Recap & Candace's Favorite Things Awards [not-audio_url] [/not-audio_url]

Duration: 34:46
Candace and Morgan are back from sunny Orlando after a long week at Global Pet Expo 2026 - and this episode is packed with behind-the-scenes insights, favorite product discoveries, and Morgan's fresh first-timer perspect…
226: Q2 Is Your Biggest Marketing Opportunity: Get The Strategy Here [not-audio_url] [/not-audio_url]

Duration: 32:38
Be honest: when was the last time you looked at your calendar and knew exactly what you were promoting, posting, and doing in your business three months from now? Do you even know what you're doing next week? Or do you w…
225: Donation Requests: Burden or Business Strategy? [not-audio_url] [/not-audio_url]

Duration: 28:53
How many donation requests have landed in your inbox lately? Today? This week? This month? Silent auctions, raffles, gift baskets, event sponsorships - can you donate a gift card? And if you're honest, how many of those…
224: 2,000 emails: Zero Campaigns. Here’s What I’m Doing About It [not-audio_url] [/not-audio_url]

Duration: 33:19
Is email marketing dead? Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them. And as a business co…
223: What Slow Sales Are Really Telling You & How to Fix It [not-audio_url] [/not-audio_url]

Duration: 34:00
It's cold. People are sick. Business feels quiet. Sound familiar? Candace is coming to you fresh off 10+ days sick with the flu - three of them completely in bed - and using this slower winter stretch at Dante and Dory's…