174: How to Confidently Charge Premium Prices for Pet Services

174: How to Confidently Charge Premium Prices for Pet Services

Author: Candace D'Agnolo of Pet Boss Nation® March 9, 2025 Duration: 32:24
Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out...  That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself!  And now?  She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mobile grooming vans. 💪 Karissa's story and the way she runs her business will leave your jaw on the floor in the BEST ways! She unapologetically offers (and charges for!) PREMIUM services, and she has built a swoon-worthy company culture!  In this episode, you'll hear more about: 🐶 The shocking way Karissa launched D'Tails after her old boss left her and her coworkers high and dry 🐶 How she rebuilt from scratch after the previous owner ripped out everything (even the baseboards and floor tiles!) 🐶 Why her salon charges $90+ when competitors charge much less... and why her clients happily pay it 🐶 Her brilliant client consultation process that keeps her books filled year-round 🐶 Why she has a waitlist of groomers who want to work for her  🐶 The reason Karissa attends nearly one trade show EVERY MONTH 🐶 How being involved in the Pet Boss community helped fuel her incredible growth Whether you're a groomer looking to raise your prices or any pet professional wanting to understand the power of positioning your business for premium clients, this episode is definitely for you!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Running a local pet business is a unique blend of passion and hard-nosed strategy, and the Pet Boss® Podcast with Candace speaks directly to that reality. Hosted by Candace D'Agnolo of Pet Boss Nation®, these conversations move beyond generic advice to tackle the actual challenges faced by shop owners and service providers on Main Street. You'll hear from fellow pet supply store operators, groomers, dog daycare managers, trainers, and sitters who are navigating the same daily realities you are. The discussions blend foundational business principles with actionable secrets that are proving effective right now, all within the specific context of the animal care industry. This isn't about abstract theory; it's about what works when the bell on your door jingles and a client walks in with their pup. Each episode aims to provide honest, peer-driven insights because, as any pet professional knows, a dog business is indeed big business. Tune in for a candid look at building resilience and success from the ground up, designed specifically for the dedicated local entrepreneur in the vibrant world of pets.
Author: Language: English Episodes: 100

Pet Boss® Podcast with Candace
Podcast Episodes
182: Tariff Impact: What Every Pet Business Owner Needs to Know NOW [not-audio_url] [/not-audio_url]

Duration: 37:10
The tariff situation is changing rapidly, and it's already affecting your pet business - whether you realize it or not! 📊 In this episode, Candace breaks her silence on this complex topic to give you the straight facts a…
178: Show Me the Money: Funding Your Pet Business Dream [not-audio_url] [/not-audio_url]

Duration: 33:22
Getting a bank loan for your pet business doesn't have to feel like solving a mystery! 💰 In this episode, Candace brings in Jacqueline Pait, a specialized lender from Live Oak Bank who works with pet care businesses nati…
177: The Survival Guide for Uncertain Economic Times [not-audio_url] [/not-audio_url]

Duration: 43:47
Candace welcomes a retail LEGEND on this episode of the Pet Boss Podcast! 🙌 Bob Negen of WhizBang! Retail Training has decades of experience helping thousands of retailers succeed. Today, he's sharing the exact formula f…
176: Writing a Pet Business Plan [Behind Closed Doors Series] [not-audio_url] [/not-audio_url]

Duration: 37:43
What’s a business plan, and do you need one?! No matter what stage of business you’re in, if you don’t have a concrete business plan mapped out, let’s get to work! 💪 Candace recently got back into business planning mode…
175: How Astro Loyalty is Making Pet Retail Easier & More Profitable. [not-audio_url] [/not-audio_url]

Duration: 40:21
Ever wonder how successful pet stores manage all those loyalty programs and manufacturer deals without completely losing their minds? This episode will show you how! Astro Loyalty offers a tech solution that's transformi…
172: Live Listener Taping: Fall In Love With Your Business [not-audio_url] [/not-audio_url]

Duration: 38:04
The Pet Boss Podcast's first-ever live virtual audience recording?! Yes, please! In this milestone celebration of 100,000 downloads, Candace brought together a room full of passionate pet professionals to reflect on our…