187: The Event Strategy That Makes This Pet Cafe the “Starbucks for Dogs”

What happens when a seasoned pet sitter loses her business during COVID but refuses to give up on her passion for pets?  Meet Patty Dill, who pivoted from 18 years of pet sitting to building Doggie Sweets - a pet café, food truck empire, and event powerhouse that's become the "Starbucks for dogs" in New Jersey! In this episode, Patty shares her incredible journey from losing everything in March 2020 to creating multiple revenue streams and hosting events that sell out WEEKS in advance. In this episode, you'll discover: 💡 The power of working with event promoters 💡 Event strategies that sell out - from simple Santa photos to elaborate breakfast experiences with 300+ dogs 💡 Planning 12 months ahead - why advance planning is CRUCIAL 💡 Collaboration over competition - building partnerships with restaurants, rescues, and other pet businesses Whether you're looking to add events to your revenue mix or dreaming of expanding beyond your current services, Patty’s story proves that with creativity and determination, you can build something even bigger than what you lost!  Transcript⁠ ⁠Show Notes⁠ Join Us Online ⁠⁠Find us on Facebook⁠⁠ ⁠⁠Join our Free Pet Industry Facebook Group⁠⁠ ⁠⁠Follow us on Instagram⁠⁠ ⁠⁠Read our Blog