Your Podcast Has A Second Name. Someone Else Might Own It.

I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already writing the angry LinkedIn post. And then I did the thing I keep telling everybody else to do. And for a good few minutes back there, I was the villain in this story. Which is where the actually useful bit starts. Because the mistake I made wasn't the accusation. That was just ego pain. The mistake was made years earlier, and I suspect you have made exactly the same one without ever finding out. In this episode: why nobody discovers a podcast the way we imagine they do, what actually happens when a bloke at a barbecue in Fareham recommends your show out loud, and the reason you will never, ever see this problem in your analytics. And then one thing to go and do about it, which takes ninety seconds and costs nothing.

Chapters

01:02 Obviously I checked the name 02:42 I was the villain in this story 03:36 Your brand has two names 04:31 How people actually hear about podcasts 05:23 The listener you'll never know you lost 07:26 What do you do about it? 08:17 Why a trademark won't save you from this 08:57 Podmastery Community Member trailer

The bloke I accused of nothing:

Podnose, an independent UK entertainment podcast network founded in 2013 by George Grimwood. A couple of the shows are genuinely good but the majority of them seem to no longer be publishing. podnose.com

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