Your Podcast Has A Second Name. Someone Else Might Own It.

Your Podcast Has A Second Name. Someone Else Might Own It.

Author: The Podmaster (Neal Veglio) August 17, 2026 Duration: 10:27
I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already writing the angry LinkedIn post. And then I did the thing I keep telling everybody else to do. And for a good few minutes back there, I was the villain in this story. Which is where the actually useful bit starts. Because the mistake I made wasn't the accusation. That was just ego pain. The mistake was made years earlier, and I suspect you have made exactly the same one without ever finding out. In this episode: why nobody discovers a podcast the way we imagine they do, what actually happens when a bloke at a barbecue in Fareham recommends your show out loud, and the reason you will never, ever see this problem in your analytics. And then one thing to go and do about it, which takes ninety seconds and costs nothing.

Chapters

01:02 Obviously I checked the name 02:42 I was the villain in this story 03:36 Your brand has two names 04:31 How people actually hear about podcasts 05:23 The listener you'll never know you lost 07:26 What do you do about it? 08:17 Why a trademark won't save you from this 08:57 Podmastery Community Member trailer

The bloke I accused of nothing:

Podnose, an independent UK entertainment podcast network founded in 2013 by George Grimwood. A couple of the shows are genuinely good but the majority of them seem to no longer be publishing. podnose.com

Podmastery goodies you can grab:



Neal Veglio, who has been experimenting with podcast feeds since the early days of RSS, hosts Podcasting Insights: podcast growth advice for indie creators. He operates under the moniker The Podmaster, a title that reflects a deep dive into the craft rather than a claim of simple expertise. This podcast moves beyond surface-level tips to examine the interconnected systems that determine whether a show finds its audience. Each episode tackles the practical realities independent creators face, from technical audio choices and marketing strategies to the business considerations that emerge once a podcast begins to gain traction. The conversation is grounded in Neal's long view of the medium's evolution, offering context that helps demystify why certain approaches work while others falter. You'll hear specific discussions on optimizing workflows, interpreting audience analytics, and sustainable creative practices. The aim is to build what Neal calls 'podmastery'-a nuanced understanding of how all these pieces fit together to amplify your voice. It’s a resource for anyone who has moved past the initial setup and is now focused on thoughtful growth, making it a distinct voice in the technology and business podcasting space. The guidance is detailed and actionable, designed to help you refine your process and get clearer results from the effort you invest in your own podcast.
Author: Language: English Episodes: 50

Podmastery: podcasting insights and advice for indie creators
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