S8 Ep26 KATE SANNER: Beni Co-Founder and CEO - on making resale as easy as buying new because there are 300 million bargains out there just waiting to be your secondhand-first choice.

S8 Ep26 KATE SANNER: Beni Co-Founder and CEO - on making resale as easy as buying new because there are 300 million bargains out there just waiting to be your secondhand-first choice.

Author: Emily Stochl September 16, 2024 Duration: 44:19

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

On today's show, we're chatting with Kate Sanner, the Co-Founder and CEO of Beni, working on making resale as easy as buying new. 

We've all been there: You're scrolling, spot something you absolutely love, and you want to hit 'add to cart.' But guess what? There are 300 million resale bargains out there just waiting to be snagged. We're chatting about how Beni takes the time, energy and know-how out of the resale dig with just a couple of clicks (it'll blow your mind!)– let's dive right into it!

DISCUSSED IN THE EPISODE:

  • [5:18] With her background in marketing, Kate thought solving 'secondhand first' would be a fascinating problem to tackle.
  • [12:19] How the team conceptualized Beni through manual search, in its early days
  • [17:33] Can we convince people to choose secondhand first instead of new?
  • [22:49] Why she thinks of sustainability as "the gift with purchase"
  • [25:13] How Beni makes secondhand search easier.
  • [31:34] Being a female founder in the tech space
  • [35:48] Kate's best secondhand finds

EPISODE MENTIONS: 

LET'S CONNECT: 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

  • Patty Weber
  • Beverley Docherty of Wolfe Pack Vintage
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  • Lucille of Galipette Vintage
  • KT 
  • Lydia Welp
  • Anastacia Banicke of Goods & Provisions
  • Michael A.
  • Megan Morris
  • Jennifer

 


Every week, Emily Stochl invites you into a conversation that goes far beyond the clothing rack. Pre-Loved Podcast with Emily Stochl is built on the idea that every second-hand garment has a past, and that exploring those histories makes our present style more meaningful. Rather than just offering shopping tips, each episode feels like sitting down with a fascinating friend who shares your passion for vintage, digging into the many layers of what it means to wear pre-owned fashion. You’ll hear from a diverse range of guests-from collectors and stylists to entrepreneurs and historians-as they explore not only personal style but also the practicalities of running a resale business, the complexities of the global second-hand market, and the environmental ethos behind choosing used over new. The heart of this podcast lives in those incredible stories: the serendipitous flea market find, the garment that carries a decade of memories, or the simple, powerful act of giving a piece a new life. Emily guides these discussions with genuine curiosity, making each topic accessible whether you're a seasoned thrifter or just curious about sustainable fashion. It’s a thoughtful, engaging look at how what we wear connects to culture, art, beauty, and the kind of mindful consumption that can reshape an industry. Tune in for a fresh perspective that celebrates the character, sustainability, and deep personal connection found in pre-loved fashion.
Author: Language: English Episodes: 100

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