Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!

Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!

Author: Emily Stochl April 25, 2026 Duration: 38:13

This month on Pre-Loved, we're launching something new: the Resale Report, a monthly special podcast segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers.

Joining me is Sloan Middleton-Mann, founder of Business of Vintage, the world's only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since.

In our first conversation, we dig into the momentum behind Vintage Store Daythis year on May 16! — the retail holiday founded by Lost Girls Vintage and Rare Form in Chicago, now in its second year with over 1,100 shops participating.

We discuss marketing a special event like this one: how to think about social media in a way that actually makes sense for a small vintage business, and what to do after a great event to turn new foot traffic into loyal regulars.

Whether you're planning something for May 16th or just trying to build a more sustainable business around the thing you love, this one's for you.

Let's talk shop.

DISCUSSED IN THE EPISODE:

Thanks for listening to Pre-Loved! You can find me across the internet on Instagram, TikTok, and LinkedIn! 💛 - Emily


Every week, Emily Stochl invites you into a conversation that goes far beyond the clothing rack. Pre-Loved Podcast with Emily Stochl is built on the idea that every second-hand garment has a past, and that exploring those histories makes our present style more meaningful. Rather than just offering shopping tips, each episode feels like sitting down with a fascinating friend who shares your passion for vintage, digging into the many layers of what it means to wear pre-owned fashion. You’ll hear from a diverse range of guests-from collectors and stylists to entrepreneurs and historians-as they explore not only personal style but also the practicalities of running a resale business, the complexities of the global second-hand market, and the environmental ethos behind choosing used over new. The heart of this podcast lives in those incredible stories: the serendipitous flea market find, the garment that carries a decade of memories, or the simple, powerful act of giving a piece a new life. Emily guides these discussions with genuine curiosity, making each topic accessible whether you're a seasoned thrifter or just curious about sustainable fashion. It’s a thoughtful, engaging look at how what we wear connects to culture, art, beauty, and the kind of mindful consumption that can reshape an industry. Tune in for a fresh perspective that celebrates the character, sustainability, and deep personal connection found in pre-loved fashion.
Author: Language: English Episodes: 100

Pre-Loved Podcast with Emily Stochl
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