Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!

Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!

Author: Emily Stochl April 25, 2026 Duration: 38:13

This month on Pre-Loved, we're launching something new: the Resale Report, a monthly special podcast segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers.

Joining me is Sloan Middleton-Mann, founder of Business of Vintage, the world's only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since.

In our first conversation, we dig into the momentum behind Vintage Store Day — this year on May 16! — the retail holiday founded by Lost Girls Vintage and Rare Form in Chicago, now in its second year with over 1,100 shops participating.

We discuss marketing a special event like this one: how to think about social media in a way that actually makes sense for a small vintage business, and what to do after a great event to turn new foot traffic into loyal regulars.

Whether you're planning something for May 16th or just trying to build a more sustainable business around the thing you love, this one's for you.

Let's talk shop.

DISCUSSED IN THE EPISODE:

Thanks for listening to Pre-Loved! You can find me across the internet on Instagram, TikTok, and LinkedIn! 💛 - Emily


Every week, Emily Stochl invites you into a conversation that goes far beyond the clothing rack. Pre-Loved Podcast with Emily Stochl is built on the idea that every second-hand garment has a past, and that exploring those histories makes our present style more meaningful. Rather than just offering shopping tips, each episode feels like sitting down with a fascinating friend who shares your passion for vintage, digging into the many layers of what it means to wear pre-owned fashion. You’ll hear from a diverse range of guests-from collectors and stylists to entrepreneurs and historians-as they explore not only personal style but also the practicalities of running a resale business, the complexities of the global second-hand market, and the environmental ethos behind choosing used over new. The heart of this podcast lives in those incredible stories: the serendipitous flea market find, the garment that carries a decade of memories, or the simple, powerful act of giving a piece a new life. Emily guides these discussions with genuine curiosity, making each topic accessible whether you're a seasoned thrifter or just curious about sustainable fashion. It’s a thoughtful, engaging look at how what we wear connects to culture, art, beauty, and the kind of mindful consumption that can reshape an industry. Tune in for a fresh perspective that celebrates the character, sustainability, and deep personal connection found in pre-loved fashion.
Author: Language: English Episodes: 50

Pre-Loved Podcast with Emily Stochl
Podcast Episodes
The Brimfield Debrief [not-audio_url] [/not-audio_url]

Duration: 1:01:18
This week on Pre-Loved, we're launching something new: the The Debrief, a special podcast segment where we "debrief" what's happening in vintage — like when you're sitting down with your friends after a market to talk th…
S10 Ep19 WARDROBE AFFAIRE: Ivana Perbi founder of the world's first discovery platform for pre-loved fashion events - on pivoting from rental to resale, and building infrastructure for a global secondhand events industry. [not-audio_url] [/not-audio_url]

Duration: 46:33
Today we're chatting with Ivana Perbi, founder of Wardrobe Affaire, the world's first discovery platform dedicated to pre-loved fashion events, which is on a mission to help secondhand event organizers seamlessly host fa…
How to Market Your Vintage Brand Without Burning Out This Summer [not-audio_url] [/not-audio_url]

Duration: 40:23
Pre-Loved is back with the second installment of the Resale Report, our monthly segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dea…