S9 Ep23 ESTATE SALES.NET: General Manager, Marika Clemow - on the technology innovating estate sales for the modern day secondhand buyers and shoppers.

S9 Ep23 ESTATE SALES.NET: General Manager, Marika Clemow - on the technology innovating estate sales for the modern day secondhand buyers and shoppers.

Author: Emily Stochl June 30, 2025 Duration: 45:18

On today's show, we're chatting with Marika, the general manager of EstateSales.Net – she's a global expert in the secondhand market, her career spanning career spanning from auction houses in Sydney and London to making the estate sale space more technologically-innovative for the modern day secondhand buyers and shoppers. 

Now, listeners of this show will probably be familiar with EstateSales.Net – the place to find estate sales online. On today's episode you're going to hear about some of the new ideas – like virtual line management and hybrid auction sales – that are making estate sales more accessible and familiar to new shoppers.

Plus, she's going to share with us all her fun stories about art collecting, and the pieces she bought with her first commission checks back when she first got into the game. 

DISCUSSED IN THE EPISODE:

  • [2:43] How Marika's grandmother, a dressmaker, sparked her love of style and taught her that "creativity doesn't require abundance"
  • [4:04] Getting into secondhand shopping through books at Vinnies (Australia's version of Goodwill)
  • [4:49] A serendipitous encounter with a Sotheby's auction at Paddington Town Hall launched Marika's career in art auctions
  • [6:43] Early career selling ads for Antiques Trade Gazette and covering a Qianlong vase that sold for £43 million
  • [8:06] The art of storytelling - how to make pieces approachable and appealing to buyers
  • [11:03] At 'Auction Technology Group' she was on the ground floor of making secondhand auctions younger and more tech-forward.
  • [17:14] Acquiring EstateSales.net in 2023, and making the estate sale space more technologically-innovative.
  • [20:49] Why hybrid sales (online + in-person) work best for today's buying behaviors
  • [21:42] Beginner tips for first-time estate sale shoppers
  • [30:20] What separates out the higher-revenue estate sales 
  • [32:55] Marika's best estate sale finds.

EPISODE MENTIONS: 

LET'S CONNECT: 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

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Every week, Emily Stochl invites you into a conversation that goes far beyond the clothing rack. Pre-Loved Podcast with Emily Stochl is built on the idea that every second-hand garment has a past, and that exploring those histories makes our present style more meaningful. Rather than just offering shopping tips, each episode feels like sitting down with a fascinating friend who shares your passion for vintage, digging into the many layers of what it means to wear pre-owned fashion. You’ll hear from a diverse range of guests-from collectors and stylists to entrepreneurs and historians-as they explore not only personal style but also the practicalities of running a resale business, the complexities of the global second-hand market, and the environmental ethos behind choosing used over new. The heart of this podcast lives in those incredible stories: the serendipitous flea market find, the garment that carries a decade of memories, or the simple, powerful act of giving a piece a new life. Emily guides these discussions with genuine curiosity, making each topic accessible whether you're a seasoned thrifter or just curious about sustainable fashion. It’s a thoughtful, engaging look at how what we wear connects to culture, art, beauty, and the kind of mindful consumption that can reshape an industry. Tune in for a fresh perspective that celebrates the character, sustainability, and deep personal connection found in pre-loved fashion.
Author: Language: English Episodes: 50

Pre-Loved Podcast with Emily Stochl
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