S9 Ep34 SHEDHEAD VINTAGE: Hailey and Hallie, best friends who turned their high school thrifting hobby into a brick-and-mortar vintage shop.

S9 Ep34 SHEDHEAD VINTAGE: Hailey and Hallie, best friends who turned their high school thrifting hobby into a brick-and-mortar vintage shop.

Author: Emily Stochl November 3, 2025 Duration: 49:06
Pre-Loved Podcast with Emily Stochl
ArtsBeautyCultureFashionSocietySociety & Culture

On today's show, we're chatting with Hailey and Hallie –two best friends who turned their high school thrifting hobby into a thriving brick-and-mortar vintage shop in Asbury Park, New Jersey.

Hailey and Hallie met in high school gym class, and bonded over their shared love of thrifting, Tumblr, fashion, and magazines.

They started thrifting together and listing their finds on Depop as a fun creative outlet after school. As they grew up, the shop's story evolved – the duo opened their first brick-and-mortar store in a tiny beach town while finishing up school. They've since moved their brick-and-mortar twice– landing in the heart of downtown Asbury Park. Along the way, they've built an incredible community, devoted customers, and hosted fashion shows that sold nearly a thousand tickets!

In this episode, they share how they balance managing their store and their Depop simultaneously, why they pivoted from thrift store sourcing to private buying appointments, and their most memorable finds.

If you've ever wondered what it would be like to dig through garages and attics for decades-old treasure with your best friend and business partner – well, listen up! It's a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

  • [3:54] Finding the styles they admired from Tumblr at the thrift store.
  • [5:56] Hailey and Hallie met in high school gym class where they bonded over magazines, thrifting and fashion.
  • [9:30] They launched Shedhead on Depop while still in high school.
  • [14:45] Their first pop-ups were in other small businesses – local boutiques and coffee shops – where they learned the ropes of retail.
  • [18:14] Opening their first brick-and-mortar store in a tiny beach town, Avon-by-the-Sea.
  • [22:02] Moving locations three times to find the right vintage-loving community
  • [27:32] The biggest lessons learned from running their business
  • [30:45]  How they balance their store and their Depop simultaneously
  • [36:49] Why they shifted from thrift store sourcing to private buying appointments
  • [38:33] Their most memorable buys and finds.
  • [41:34] Hosting a punk fashion show that sold almost 1,000 tickets

EPISODE MENTIONS: 

LET'S CONNECT: 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

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Every week, Emily Stochl invites you into a conversation that goes far beyond the clothing rack. Pre-Loved Podcast with Emily Stochl is built on the idea that every second-hand garment has a past, and that exploring those histories makes our present style more meaningful. Rather than just offering shopping tips, each episode feels like sitting down with a fascinating friend who shares your passion for vintage, digging into the many layers of what it means to wear pre-owned fashion. You’ll hear from a diverse range of guests-from collectors and stylists to entrepreneurs and historians-as they explore not only personal style but also the practicalities of running a resale business, the complexities of the global second-hand market, and the environmental ethos behind choosing used over new. The heart of this podcast lives in those incredible stories: the serendipitous flea market find, the garment that carries a decade of memories, or the simple, powerful act of giving a piece a new life. Emily guides these discussions with genuine curiosity, making each topic accessible whether you're a seasoned thrifter or just curious about sustainable fashion. It’s a thoughtful, engaging look at how what we wear connects to culture, art, beauty, and the kind of mindful consumption that can reshape an industry. Tune in for a fresh perspective that celebrates the character, sustainability, and deep personal connection found in pre-loved fashion.
Author: Language: English Episodes: 100

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