Pre-Loved Podcast with Emily Stochl
On today's show, we're chatting with Stef, the founder of Costura, a Y2K vintage fashion business that does serious volume on Whatnot. Stef started reselling full-time after losing her job during the pandemic, and for the last three and a half years, she's been hosting live auctions on the livestream platform, Whatnot – sometimes she even goes live daily.
In this episode, she shares how she's built a loyal community of cool people who love early 2000s fashion, plus her best tips for livestream sales.
Earlier this year, Stef teamed up with a few business partners to make her biggest buyout yet, and then spent three and half months in Los Angeles, continuously going live until she sold the lots – it's a wild story and she's always on the move between Miami and LA hunting down one-of-a-kind Y2K treasures. I'll let her share the scoop on how she does it.
This is a really fun one – let's dive right in!
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